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Ice Rink

Fail

Demand is soft, at -63.7% this quarter, so Ice Rink is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$74K/yr103K searches / yr
90-day growth
-63.7%search demand this quarter
Competition
40%top-5 click share · 15 brands · 24 sellers

Flapen Score

Ice Rink against its category

The dotted line is the Sports & Outdoors average. Past it, Ice Rink is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Rink market on Amazon at a glance

Shoppers on Amazon United States searched for Ice Rink 103K times last year and spent an estimated $74K. The top 5 brands take 69% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-63.7%
Conversion, latest week
0.2%
Market size, estimated
$74Ka year
Top search term
hockey rink14K searches a year

02 · Price

A sale here is worth $343.77.

Listings sell for $343.77 on average, from $8.23 to $3759.98. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $343.77 that is $0 to $34K a year per listing.

Average price
$343.77above the $15 to $100 sweet spot
Price range
$8.23–$3759.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$34K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #312 within Ice Hockey. It carries 1,444 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
79%
Out of stock, average day
10.4%
Average rank
#312in Ice Hockey
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
1,444per listing
Listings tracked
33

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Ice Rink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

24

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

40%

Top 20: 86%

Open market

25%

  • Brand 133%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Ice Rink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 8.6× · 7 of 12 months tracked

Search terms

Top Ice Rink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hockey rink14K/yr
  • rink5K/yr
  • ice rink16K/yr
  • ice rink kit for backyard14K/yr
  • ice skating rink9K/yr
  • skating rink5K/yr
  • ice skating rink for backyard6K/yr
  • backyard ice rink8K/yr
  • outdoor hockey rink4K/yr
  • ice rink kit6K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Rink

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Fun/Entertainment Experience”
23%of negative reviews mention “Size-Overall”
3.2%of orders come back
“very small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ice Rink questions

Answered from the same tracked data.