Ice Packs for Lunch Bags

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +90.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.3M a year.

Searches, last 12 months

5.1M

Growth, 90 days vs prior 90

+90.6%

Conversion, latest week

9.4%

Market size, estimated

$6.3Ma year

Peak month

August5.2× the quietest month

Top search term

ice packs for cooler1.1M searches a year

Listings sell for $13.08 on average, from $5.40 to $30.40. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 12,500 to 15,000 of them. At $13.08 that is $164K to $196K a year per listing.

Average price

$13.08under the $15 to $100 sweet spot

Price range

$5.40–$30.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

12,500–15,000

Revenue per listing a year

$164K–$196K

Returns

0.9%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Camp Kitchen. It carries 17,236 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#49in Camp Kitchen

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

17,236per listing

Listings tracked

37

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

12Amazon's first-year sales bar

Average brand age

45 months