Ice Fishing Rod

Shoppers searched for this 941K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -85.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $352K a year.

Searches, last 12 months

941K

Growth, 90 days vs prior 90

-85.9%

Conversion, latest week

1.2%

Market size, estimated

$352Ka year

Peak month

January7.8× the quietest month

Top search term

ice fishing rod254K searches a year

Listings sell for $31.70 on average, from $5.41 to $66.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $31.70 that is $3K to $8K a year per listing.

Average price

$31.70inside the $15 to $100 sweet spot

Price range

$5.41–$66.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

2.5%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #408 within Lures, Baits & Attractants. It carries 203 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

25.4%

Average rank

#408in Lures, Baits & Attractants

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

203per listing

Listings tracked

47

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months