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Ice Fishing Reel

Fail

The top 5 brands take 98% of clicks, so Ice Fishing Reel is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$188K/yr548K searches / yr
90-day growth
+42.4%search demand this quarter
Competition
33%top-5 click share · 9 brands · 40 sellers

Flapen Score

Ice Fishing Reel against its category

The dotted line is the Sports & Outdoors average. Past it, Ice Fishing Reel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Fishing Reel market on Amazon at a glance

Shoppers on Amazon United States searched for Ice Fishing Reel 548K times last year and spent an estimated $188K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months
548K
Growth, 90 days vs prior 90
+42.4%
Conversion, latest week
0.5%
Market size, estimated
$188Ka year
Peak month
June1.8× the quietest month
Top search term
piscifun reels163K searches a year

02 · Price

A sale here is worth $64.78.

Listings sell for $64.78 on average, from $21.39 to $391.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $64.78 that is $0 to $6K a year per listing.

Average price
$64.78inside the $15 to $100 sweet spot
Price range
$21.39–$391.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #176 within Reels & Accessories. It carries 2,071 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#176in Reels & Accessories
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,071per listing
Listings tracked
54

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Ice Fishing Reel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

$0$6K$11K$17K$23K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

40

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

33%

Top 20: 73%

Open market

2%

  • Piscifun65%
  • KastKing21%
  • Sougayilang8%
  • PENN2%
  • Daiwa2%
  • Lew's1%
  • Open — no brand owns it (3 brands, 2%)

Demand

Ice Fishing Reel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Ice Fishing Reel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • piscifun reels163K/yr
  • piscifun93K/yr
  • conventional reel77K/yr
  • trolling reel44K/yr
  • round baitcasting reels25K/yr
  • piscifun spinning reel31K/yr
  • catfish baitcaster13K/yr
  • conventional fishing reel20K/yr
  • round baitcaster9K/yr
  • catfish reels baitcasting11K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Fishing Reel

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
13%of negative reviews mention “Quality-Overall”
2.7%of orders come back
“Cheaply made”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ice Fishing Reel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data