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Ice Fishing Jigs

Fail

Demand is soft, at -85.2% this quarter, so Ice Fishing Jigs is a Fail.

Flapen Score
41
41 / 100
Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size
$33K/yr94K searches / yr
90-day growth
-85.2%search demand this quarter
Competition
54%top-5 click share · 16 brands · 22 sellers

Flapen Score

Ice Fishing Jigs against its category

The dotted line is the Sports & Outdoors average. Past it, Ice Fishing Jigs is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Fishing Jigs market on Amazon at a glance

Shoppers on Amazon United States searched for Ice Fishing Jigs 94K times last year and spent an estimated $33K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -85.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-85.2%
Conversion, latest week
2.2%
Market size, estimated
$33Ka year
Peak month
January66.6× the quietest month
Top search term
tungsten ice fishing jigs25K searches a year

02 · Price

A sale here is worth $16.23.

Listings sell for $16.23 on average, from $5.41 to $46.97. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.23 that is $0 to $2K a year per listing.

Average price
$16.23inside the $15 to $100 sweet spot
Price range
$5.41–$46.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #939 within Lures, Baits & Attractants. It carries 212 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#939in Lures, Baits & Attractants
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
212per listing
Listings tracked
29

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Ice Fishing Jigs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

22

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

15%

  • Brand 145%
  • Brand 213%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (10 brands, 15%)

Demand

Ice Fishing Jigs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 66.6×

Search terms

Top Ice Fishing Jigs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tungsten ice fishing jigs25K/yr
  • ice jigs9K/yr
  • ice fishing jigs panfish6K/yr
  • ice fishing hooks7K/yr
  • tungsten ice jigs7K/yr
  • ice fishing bait9K/yr
  • ice fishing jigs tungsten8K/yr
  • tungsten jigs ice fishing7K/yr
  • walleye ice fishing lures7K/yr
  • walleye ice fishing jigs5K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Fishing Jigs

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
28%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Returned much bigger than expected”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ice Fishing Jigs questions

Answered from the same tracked data.