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Ice Fishing Hole Covers

Fail

Demand is soft, at -90.2% this quarter, so Ice Fishing Hole Covers is a Fail.

Flapen Score
27
27 / 100
Ranks 7,845 of 8,101 Sports & Outdoors niches · −20 vs the category median of 47
Market size
$11K/yr34K searches / yr
90-day growth
-90.2%search demand this quarter
Competition
87%top-5 click share · 4 brands · 6 sellers

Flapen Score

Ice Fishing Hole Covers against its category

The dotted line is the Sports & Outdoors average. Past it, Ice Fishing Hole Covers is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Fishing Hole Covers market on Amazon at a glance

Shoppers on Amazon United States searched for Ice Fishing Hole Covers 34K times last year and spent an estimated $11K. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -90.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-90.2%
Conversion, latest week
1.1%
Market size, estimated
$11Ka year
Peak month
January34.1× the quietest month
Top search term
ice fishing hole covers17K searches a year

02 · Price

A sale here is worth $29.45.

Listings sell for $29.45 on average, from $8.71 to $49.04. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $29.45 that is $0 to $3K a year per listing.

Average price
$29.45inside the $15 to $100 sweet spot
Price range
$8.71–$49.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #486 within Ice Fishing. It carries 101 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
17%
Out of stock, average day
19.7%
Average rank
#486in Ice Fishing
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
101per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Ice Fishing Hole Covers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 221%
  • Brand 316%
  • Brand 413%

Demand

Ice Fishing Hole Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26MarAprJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 34.1×

Search terms

Top Ice Fishing Hole Covers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice fishing hole covers17K/yr
  • ice hole covers4K/yr
  • tip up hole covers4K/yr
  • ice hole cover9K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Fishing Hole Covers

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Assembly/Installation”
3.0%of orders come back
“The lid is screwed down”
A buyer, on “Assembly/Installation”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Ice Fishing Hole Covers questions

Answered from the same tracked data.