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Ice Chisel

Fail

Demand is soft, at -90.5% this quarter, so Ice Chisel is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$54K/yr70K searches / yr
90-day growth
-90.5%search demand this quarter
Competition
78%top-5 click share · 6 brands · 11 sellers

Flapen Score

Ice Chisel against its category

The dotted line is the Sports & Outdoors average. Past it, Ice Chisel is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Chisel market on Amazon at a glance

Shoppers on Amazon United States searched for Ice Chisel 70K times last year and spent an estimated $54K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -90.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-90.5%
Conversion, latest week
2.1%
Market size, estimated
$54Ka year
Peak month
January47.6× the quietest month
Top search term
ice chisel14K searches a year

02 · Price

A sale here is worth $37.10.

Listings sell for $37.10 on average, from $5.95 to $72.92. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $37.10 that is $0 to $4K a year per listing.

Average price
$37.10inside the $15 to $100 sweet spot
Price range
$5.95–$72.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 32.2% of listings are out of stock. The average listing ranks #580 within Ice Fishing. It carries 544 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
63%
Out of stock, average day
32.2%
Average rank
#580in Ice Fishing
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
544per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Ice Chisel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

11

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 142%
  • Brand 219%
  • Brand 313%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Ice Chisel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 47.6×

Search terms

Top Ice Chisel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice chisel14K/yr
  • ice spud bar12K/yr
  • ice fishing spud bar10K/yr
  • ice spud8K/yr
  • spud bar ice fishing14K/yr
  • ice fishing chisel5K/yr
  • ice fishing spud4K/yr
  • ice chisel ice fishing3K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Chisel

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Weight Heavy”
0.6%of orders come back
“Even though its a little heavier than I expected”
A buyer, on “Weight Heavy”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ice Chisel questions

Answered from the same tracked data.