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Ice Auger

Fail

Demand is soft, at -93.9% this quarter, so Ice Auger is a Fail.

Flapen Score
21
21 / 100
Ranks 8,045 of 8,101 Sports & Outdoors niches · −26 vs the category median of 47
Market size
$162K/yr530K searches / yr
90-day growth
-93.9%search demand this quarter
Competition
97%top-5 click share · 5 brands · 10 sellers

Flapen Score

Ice Auger against its category

The dotted line is the Sports & Outdoors average. Past it, Ice Auger is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Auger market on Amazon at a glance

Shoppers on Amazon United States searched for Ice Auger 530K times last year and spent an estimated $162K. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 21 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 530K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -93.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months
530K
Growth, 90 days vs prior 90
-93.9%
Conversion, latest week
0.2%
Market size, estimated
$162Ka year
Peak month
January52.5× the quietest month
Top search term
ice auger161K searches a year

02 · Price

A sale here is worth $190.84.

Listings sell for $190.84 on average, from $76.15 to $477.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $190.84 that is $0 to $19K a year per listing.

Average price
$190.84above the $15 to $100 sweet spot
Price range
$76.15–$477.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 29.0% of listings are out of stock. The average listing ranks #43 within Ice Fishing. It carries 368 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
83%
Out of stock, average day
29.0%
Average rank
#43in Ice Fishing
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
368per listing
Listings tracked
6

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Ice Auger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 215%
  • Brand 38%
  • Brand 47%
  • Brand 53%

Demand

Ice Auger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 52.5×

Search terms

Top Ice Auger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice auger161K/yr
  • ice fishing auger60K/yr
  • ice fishing ice augers27K/yr
  • ice augers for ice fishing44K/yr
  • ice auger drill attachment65K/yr
  • strikemaster ice auger15K/yr
  • electric ice auger36K/yr
  • ice fishing auger for drill17K/yr
  • battery ice auger9K/yr
  • electric ice augers for ice fishing8K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Auger

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
12%of negative reviews mention “Size-Overall”
4.6%of orders come back
“they are bulky”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ice Auger questions

Answered from the same tracked data.