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Ice Anchor

Fail

Shoppers spend an estimated $0 a year here, so Ice Anchor is a Fail.

Flapen Score
25
25 / 100
Ranks 7,925 of 8,101 Sports & Outdoors niches · −22 vs the category median of 47
Market size
$0/yr37K searches / yr
90-day growth
-91.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

Ice Anchor against its category

The dotted line is the Sports & Outdoors average. Past it, Ice Anchor is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Anchor market on Amazon at a glance

Shoppers on Amazon United States searched for Ice Anchor 37K times last year and spent an estimated $0. All 4 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -91.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-91.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
January51.0× the quietest month
Top search term
ice anchor12K searches a year

02 · Price

A sale here is worth $24.73.

Listings sell for $24.73 on average, from $19.10 to $30.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.73 that is $0 to $2K a year per listing.

Average price
$24.73inside the $15 to $100 sweet spot
Price range
$19.10–$30.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #356 within Ice Fishing. It carries 29 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
20.2%
Average rank
#356in Ice Fishing
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
29per listing
Listings tracked
4

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Ice Anchor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 132%
  • Brand 230%
  • Brand 325%
  • Brand 414%

Demand

Ice Anchor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 51.0×

Search terms

Top Ice Anchor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice anchor12K/yr
  • ice shanty anchors6K/yr
  • ice anchors11K/yr
  • ice anchors for ice fishing5K/yr
  • ice stakes2K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Anchor

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Terrible- not made well at all”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Ice Anchor questions

Answered from the same tracked data.