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Hyperlite Life Jacket Kids

Fail

The top 5 brands take 98% of clicks, so Hyperlite Life Jacket Kids is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$71K/yr129K searches / yr
90-day growth
+314.9%search demand this quarter
Competition
29%top-5 click share · 8 brands · 35 sellers

Flapen Score

Hyperlite Life Jacket Kids against its category

The dotted line is the Sports & Outdoors average. Past it, Hyperlite Life Jacket Kids is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hyperlite Life Jacket Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Hyperlite Life Jacket Kids 129K times last year and spent an estimated $71K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +314.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+314.9%
Conversion, latest week
0.8%
Market size, estimated
$71Ka year
Peak month
July16.7× the quietest month
Top search term
hyperlite life jacket70K searches a year

02 · Price

A sale here is worth $67.56.

Listings sell for $67.56 on average, from $25.27 to $155.30. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $67.56 that is $0 to $7K a year per listing.

Average price
$67.56inside the $15 to $100 sweet spot
Price range
$25.27–$155.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #227 within Safety & Flotation Devices. It carries 559 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
69%
Out of stock, average day
0.4%
Average rank
#227in Safety & Flotation Devices
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
559per listing
Listings tracked
55

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Hyperlite Life Jacket Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

8 rising

Sellers

35

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

29%

Top 20: 70%

Open market

1%

  • Brand 177%
  • Brand 217%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Hyperlite Life Jacket Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 16.7×

Search terms

Top Hyperlite Life Jacket Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hyperlite life jacket70K/yr
  • hyperlite life jacket kids38K/yr
  • hyperlite kids life jacket5K/yr
  • hyper lite life jacket kids4K/yr
  • hyper lite life jacket4K/yr
  • hyperlite life vest3K/yr
  • hyperlite life jackets3K/yr
  • hyperlite life jacket child3K/yr

Reviews and returns

What reviews say buyers love and hate about Hyperlite Life Jacket Kids

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
4.8%of orders come back
“Inaccurate description and sizing”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hyperlite Life Jacket Kids questions

Answered from the same tracked data.