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Hydroflask Straw Lid 24 Oz

Fail

The top 5 brands take 100% of clicks, so Hydroflask Straw Lid 24 Oz is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$56K/yr24K searches / yr
90-day growth
+10.3%search demand this quarter
Competition
82%top-5 click share · 5 brands · 341 sellers

Flapen Score

Hydroflask Straw Lid 24 Oz against its category

The dotted line is the Sports & Outdoors average. Past it, Hydroflask Straw Lid 24 Oz is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydroflask Straw Lid 24 Oz market on Amazon at a glance

Shoppers on Amazon United States searched for Hydroflask Straw Lid 24 Oz 24K times last year and spent an estimated $56K. All 5 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
12.3%
Market size, estimated
$56Ka year
Peak month
August2.7× the quietest month
Top search term
hydroflask 24 oz straw lid7K searches a year

02 · Price

A sale here is worth $18.98.

Listings sell for $18.98 on average, from $7.74 to $37.19. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $18.98 that is $2K to $5K a year per listing.

Average price
$18.98inside the $15 to $100 sweet spot
Price range
$7.74–$37.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #123 within Sports Water Bottle Accessories. It carries 6,323 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#123in Sports Water Bottle Accessories
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
6,323per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Hydroflask Straw Lid 24 Oz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

341

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 218%
  • Brand 313%
  • Brand 44%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Hydroflask Straw Lid 24 Oz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.7×

Search terms

Top Hydroflask Straw Lid 24 Oz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydroflask 24 oz straw lid7K/yr
  • hydro flask 24 oz straw lid6K/yr
  • 24 oz hydroflask straw lid3K/yr
  • hydroflask straw lid 24 oz1K/yr
  • hydroflask 21 oz straw lid2K/yr
  • hydroflask lids with straw 24 oz2K/yr
  • hydroflask standard mouth straw lid1K/yr
  • hydro flask straw lid 24 oz898/yr
  • 24 oz hydroflask water bottle straw lid26/yr

Reviews and returns

What reviews say buyers love and hate about Hydroflask Straw Lid 24 Oz

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Leak-Proof”
3.0%of orders come back
“it would randomly leak”
A buyer, on “Leak-Proof”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hydroflask Straw Lid 24 Oz questions

Answered from the same tracked data.