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Hydroflask Boot

Fail

The top 5 brands take 100% of clicks, so Hydroflask Boot is a Fail.

Flapen Score
18
18 / 100
Ranks 8,077 of 8,101 Sports & Outdoors niches · −29 vs the category median of 47
Market size
$33K/yr247K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
64%top-5 click share · 5 brands · 12 sellers

Flapen Score

Hydroflask Boot against its category

The dotted line is the Sports & Outdoors average. Past it, Hydroflask Boot is stronger. Inside it, weaker.

18Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydroflask Boot market on Amazon at a glance

Shoppers on Amazon United States searched for Hydroflask Boot 247K times last year and spent an estimated $33K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 18 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
2.0%
Market size, estimated
$33Ka year
Peak month
August1.9× the quietest month
Top search term
hydroflask boot77K searches a year

02 · Price

A sale here is worth $6.76.

Listings sell for $6.76 on average, from $4.23 to $8.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $6.76 that is $2K to $3K a year per listing.

Average price
$6.76under the $15 to $100 sweet spot
Price range
$4.23–$8.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$3K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #185 within Sports Water Bottle Accessories. It carries 5,047 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#185in Sports Water Bottle Accessories
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
5,047per listing
Listings tracked
21

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Hydroflask Boot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

0%

  • Brand 174%
  • Brand 213%
  • Brand 310%
  • Brand 43%
  • Brand 51%

Demand

Hydroflask Boot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Hydroflask Boot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydroflask boot77K/yr
  • hydro flask boot25K/yr
  • hydroflask boot 32 oz21K/yr
  • hydro flask bottle boot8K/yr
  • hydroflask boot 40 oz10K/yr
  • hydroflask rubber bottom9K/yr
  • hydroflask 32 oz boot8K/yr
  • hydro flask boot 32 oz9K/yr
  • hydroflask boot 24 oz8K/yr
  • hydroflask 32 oz water bottle boot7K/yr

Reviews and returns

What reviews say buyers love and hate about Hydroflask Boot

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
6.0%of orders come back
“Does not fit 20 oz”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hydroflask Boot questions

Answered from the same tracked data.