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Hydroflask 128 Oz Water Bottle

Fail

Shoppers spend an estimated $17K a year here, so Hydroflask 128 Oz Water Bottle is a Fail.

Flapen Score
34
34 / 100
Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 47
Market size
$17K/yr10K searches / yr
90-day growth
+15.8%search demand this quarter
Competition
75%top-5 click share · 10 brands · 35 sellers

Flapen Score

Hydroflask 128 Oz Water Bottle against its category

The dotted line is the Sports & Outdoors average. Past it, Hydroflask 128 Oz Water Bottle is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydroflask 128 Oz Water Bottle market on Amazon at a glance

Shoppers on Amazon United States searched for Hydroflask 128 Oz Water Bottle 10K times last year and spent an estimated $17K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
+15.8%
Conversion, latest week
3.4%
Market size, estimated
$17Ka year
Peak month
September1.7× the quietest month
Top search term
hydroflask 128 oz water bottle3K searches a year

02 · Price

A sale here is worth $52.24.

Listings sell for $52.24 on average, from $29.05 to $121.28. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $52.24 that is $0 to $5K a year per listing.

Average price
$52.24inside the $15 to $100 sweet spot
Price range
$29.05–$121.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #160 within Sports Water Bottles. It carries 5,063 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#160in Sports Water Bottles
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
5,063per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Hydroflask 128 Oz Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

35

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

7%

  • Brand 166%
  • Brand 210%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Hydroflask 128 Oz Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.7×

Search terms

Top Hydroflask 128 Oz Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydroflask 128 oz water bottle3K/yr
  • hydro flask 128 oz3K/yr
  • 1 gallon hydro flask1K/yr
  • 128 oz hydro flask2K/yr
  • hydroflask gallon water bottle705/yr

Reviews and returns

What reviews say buyers love and hate about Hydroflask 128 Oz Water Bottle

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Leak-Proof”
3.1%of orders come back
“then the lid started leaking”
A buyer, on “Leak-Proof”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hydroflask 128 Oz Water Bottle questions

Answered from the same tracked data.