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Hydro Flask Straw

Fail

The top 5 products take 69% of clicks, so Hydro Flask Straw is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$115K/yr101K searches / yr
90-day growth
+16.9%search demand this quarter
Competition
69%top-5 click share · 10 brands · 327 sellers

Flapen Score

Hydro Flask Straw against its category

The dotted line is the Sports & Outdoors average. Past it, Hydro Flask Straw is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydro Flask Straw market on Amazon at a glance

Shoppers on Amazon United States searched for Hydro Flask Straw 101K times last year and spent an estimated $115K. The top 5 brands take 78% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+16.9%
Conversion, latest week
9.8%
Market size, estimated
$115Ka year
Peak month
September2.2× the quietest month
Top search term
hydroflask straw47K searches a year

02 · Price

A sale here is worth $11.56.

Listings sell for $11.56 on average, from $4.19 to $30.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $11.56 that is $6K to $9K a year per listing.

Average price
$11.56under the $15 to $100 sweet spot
Price range
$4.19–$30.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #285 within Sports Water Bottle Accessories. It carries 3,353 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#285in Sports Water Bottle Accessories
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
3,353per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Hydro Flask Straw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

327

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

14%

  • Brand 127%
  • Brand 217%
  • Brand 313%
  • Brand 413%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (4 brands, 14%)

Demand

Hydro Flask Straw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Hydro Flask Straw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydroflask straw47K/yr
  • hydro flask straw38K/yr
  • hydro flask straws7K/yr
  • straw for hydroflask4K/yr
  • hydro flask 40 oz straw2K/yr
  • hydroflask 32 oz water bottle straw2K/yr

Reviews and returns

What reviews say buyers love and hate about Hydro Flask Straw

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
2.3%of orders come back
“They are way too small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hydro Flask Straw questions

Answered from the same tracked data.