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Hydro Flask Lid

Fail

Prices span $7.73–$14.42, mostly outside the sweet spot, so Hydro Flask Lid is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$520K/yr746K searches / yr
90-day growth
+15.1%search demand this quarter
Competition
64%top-5 click share · 12 brands · 283 sellers

Flapen Score

Hydro Flask Lid against its category

The dotted line is the Sports & Outdoors average. Past it, Hydro Flask Lid is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydro Flask Lid market on Amazon at a glance

Shoppers on Amazon United States searched for Hydro Flask Lid 746K times last year and spent an estimated $520K. The top 5 brands take 78% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 746K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $520K a year.

Searches, last 12 months
746K
Growth, 90 days vs prior 90
+15.1%
Conversion, latest week
6.8%
Market size, estimated
$520Ka year
Peak month
August1.7× the quietest month
Top search term
hydro flask lid188K searches a year

02 · Price

A sale here is worth $10.24.

Listings sell for $10.24 on average, from $7.73 to $14.42. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $10.24 that is $20K to $26K a year per listing.

Average price
$10.24under the $15 to $100 sweet spot
Price range
$7.73–$14.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$20K–$26K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #85 within Sports Water Bottle Accessories. It carries 2,451 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#85in Sports Water Bottle Accessories
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,451per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Hydro Flask Lid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

283

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

17%

  • Brand 146%
  • Brand 215%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 17%)

Demand

Hydro Flask Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Hydro Flask Lid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydro flask lid188K/yr
  • hydroflask lid151K/yr
  • hydroflask lids replacement64K/yr
  • hydroflask lids55K/yr
  • hydroflask wide mouth lid34K/yr
  • hydro flask lid replacement29K/yr
  • hydroflask replacement lids25K/yr
  • hydroflask cap21K/yr
  • hydro flask wide mouth lid22K/yr
  • hydro flask lids21K/yr

Reviews and returns

What reviews say buyers love and hate about Hydro Flask Lid

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
34%of negative reviews mention “Leak-Proof”
3.3%of orders come back
“Leaks everywhere”
A buyer, on “Leak-Proof”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hydro Flask Lid questions

Answered from the same tracked data.