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Hydra X1 Water Filter

Fail

The average product has 17,436 reviews to catch up to, so Hydra X1 Water Filter is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$180K/yr84K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
69%top-5 click share · 11 brands · 42 sellers

Flapen Score

Hydra X1 Water Filter against its category

The dotted line is the Sports & Outdoors average. Past it, Hydra X1 Water Filter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydra X1 Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Hydra X1 Water Filter 84K times last year and spent an estimated $180K. The top 5 brands take 85% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
5.2%
Market size, estimated
$180Ka year
Top search term
hydra x1 water filter28K searches a year

02 · Price

A sale here is worth $41.44.

Listings sell for $41.44 on average, from $13.65 to $76.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $41.44 that is $4K to $10K a year per listing.

Average price
$41.44inside the $15 to $100 sweet spot
Price range
$13.65–$76.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #43 within Hydration & Filtration. It carries 17,436 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
74%
Out of stock, average day
5.1%
Average rank
#43in Hydration & Filtration
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
17,436per listing
Listings tracked
19

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
59 months

Products

Top Hydra X1 Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

42

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

11%

  • Brand 119%
  • Brand 218%
  • Brand 317%
  • Brand 416%
  • Brand 515%
  • Brand 65%
  • Open — no brand owns it (5 brands, 11%)

Search terms

Top Hydra X1 Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydra x1 water filter28K/yr
  • hydra x1 water filter military grade8K/yr
  • hydra x112K/yr
  • hydra-x17K/yr
  • hydra x1 portable filtration unit3K/yr
  • practical survival water straw6K/yr
  • pureflow water filter6K/yr
  • ravik survivor straw3K/yr
  • hydrax1 water filter3K/yr
  • hydra-x1 water filter5K/yr

Reviews and returns

What reviews say buyers love and hate about Hydra X1 Water Filter

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Value For Money”
0.9%of orders come back
“Too expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hydra X1 Water Filter questions

Answered from the same tracked data.