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Hybrid

Fail

Buyers convert on only 0.5% of searches, so Hybrid is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$222K/yr231K searches / yr
90-day growth
+44.0%search demand this quarter
Competition
44%top-5 click share · 16 brands · 49 sellers

Flapen Score

Hybrid against its category

The dotted line is the Sports & Outdoors average. Past it, Hybrid is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hybrid market on Amazon at a glance

Shoppers on Amazon United States searched for Hybrid 231K times last year and spent an estimated $222K. The top 5 brands take 80% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
+44.0%
Conversion, latest week
0.5%
Market size, estimated
$222Ka year
Top search term
5 hybrid golf club27K searches a year

02 · Price

A sale here is worth $174.80.

Listings sell for $174.80 on average, from $38.98 to $548.79. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $174.80 that is $0 to $17K a year per listing.

Average price
$174.80above the $15 to $100 sweet spot
Price range
$38.98–$548.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #63 within Golf Clubs. It carries 206 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
87%
Out of stock, average day
11.5%
Average rank
#63in Golf Clubs
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
206per listing
Listings tracked
47

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Hybrid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

49

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

44%

Top 20: 73%

Open market

17%

  • Brand 129%
  • Brand 227%
  • Brand 312%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (10 brands, 17%)

Demand

Hybrid search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Prime Day '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Hybrid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5 hybrid golf club27K/yr
  • hybrid38K/yr
  • callaway hybrid20K/yr
  • 3 hybrid16K/yr
  • 4 hybrid15K/yr
  • 6 hybrid golf clubs for men10K/yr
  • hybrid irons14K/yr
  • 5 hybrid13K/yr
  • hybrid iron set9K/yr
  • 9 hybrid golf club8K/yr

Reviews and returns

What reviews say buyers love and hate about Hybrid

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
22%of negative reviews mention “Durability”
2.9%of orders come back
“Broke quickly”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hybrid questions

Answered from the same tracked data.