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Hurricane Kit

Maybe

An estimated 1.3% of orders come back. But the average product has 8,952 reviews to catch up to, so Hurricane Kit is a Maybe.

Flapen Score
57
57 / 100
Top 17% of 8,101 Sports & Outdoors niches · +10 vs the category median of 47
Market size
$154K/yr123K searches / yr
90-day growth
+56.2%search demand this quarter
Competition
35%top-5 click share · 27 brands · 73 sellers

Flapen Score

Hurricane Kit against its category

The dotted line is the Sports & Outdoors average. Past it, Hurricane Kit is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hurricane Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Hurricane Kit 123K times last year and spent an estimated $154K. The top 5 brands take 59% of clicks. Demand peaks in Jun–Oct. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +56.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+56.2%
Conversion, latest week
2.0%
Market size, estimated
$154Ka year
Peak month
October5.1× the quietest month
Top search term
mochila de emergencia16K searches a year

02 · Price

A sale here is worth $62.16.

Listings sell for $62.16 on average, from $6.37 to $216.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $62.16 that is $0 to $6K a year per listing.

Average price
$62.16inside the $15 to $100 sweet spot
Price range
$6.37–$216.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #47 within Safety & Survival. It carries 8,952 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
79%
Out of stock, average day
0.5%
Average rank
#47in Safety & Survival
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
8,952per listing
Listings tracked
47

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Hurricane Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

73

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

35%

Top 20: 73%

Open market

36%

  • Brand 132%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Hurricane Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Oct · busiest ÷ quietest = 5.1×

Search terms

Top Hurricane Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mochila de emergencia16K/yr
  • tornado preparedness kit18K/yr
  • earthquake kit22K/yr
  • earthquake preparedness kit15K/yr
  • hurricane preparedness kit14K/yr
  • ready america emergency kit6K/yr
  • hurricane kit emergency for home4K/yr
  • earth quake emergency kit3K/yr
  • earthquake kit for home4K/yr
  • evacuation kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Hurricane Kit

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Big”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hurricane Kit questions

Answered from the same tracked data.