Hurdles

Shoppers searched for this 561K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $948K a year.

Searches, last 12 months

561K

Growth, 90 days vs prior 90

+18.2%

Conversion, latest week

3.5%

Market size, estimated

$948Ka year

Peak month

June1.9× the quietest month

Top search term

hurdles154K searches a year

Listings sell for $48.39 on average, from $22.02 to $100.47. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $48.39 that is $24K to $36K a year per listing.

Average price

$48.39inside the $15 to $100 sweet spot

Price range

$22.02–$100.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$24K–$36K

Returns

1.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #10 within Speed & Agility Training. It carries 325 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#10in Speed & Agility Training

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

325per listing

Listings tracked

31

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months