Howard University Apparel
FailShoppers spend an estimated $83K a year here, so Howard University Apparel is a Fail.
- Flapen Score
- 42 / 100Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 4742
- Market size
- $83K/yr188K searches / yr
- 90-day growth
- -2.8%search demand this quarter
- Competition
- 55%top-5 click share · 12 brands · 12 sellers
Flapen Score
Howard University Apparel against its category
The dotted line is the Sports & Outdoors average. Past it, Howard University Apparel is stronger. Inside it, weaker.
Market
The Howard University Apparel market on Amazon at a glance
Shoppers on Amazon United States searched for Howard University Apparel 188K times last year and spent an estimated $83K. The top 5 brands take 83% of clicks. Demand peaks in Feb–May–Sep–Oct. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.
- Searches, last 12 months
- 188K
- Growth, 90 days vs prior 90
- -2.8%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $83Ka year
- Peak month
- October4.2× the quietest month
- Top search term
- howard university apparel81K searches a year
02 · Price
A sale here is worth $21.55.
Listings sell for $21.55 on average, from $9.95 to $39.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.55 that is $0 to $2K a year per listing.
- Average price
- $21.55inside the $15 to $100 sweet spot
- Price range
- $9.95–$39.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16,079 within T-Shirts. It carries 262 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #16,079in T-Shirts
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 262per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Howard University Apparel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Howard University Official Circle Logo Unisex Adult T-Shirt Circle Logo X-Large
- Price
- $18.49
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 5y ago

Howard University Distressed Primary Unisex Adult T Shirt Navy Medium
- Price
- $18.94
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 2y ago

Howard University Distressed Primary Unisex Adult T Shirt Navy Large
- Price
- $18.09
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 2y ago

Howard University Arch Logo Unisex Adult T Shirt Navy Medium
- Price
- $19.35
- Rating
- 4.5/5
- Reviews
- 274
- Age
- 1y ago

Howard University Official Circle Logo Unisex Adult T-Shirt Circle Logo Large
- Price
- $18.99
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 5y ago
Trending
estimated 90-day click momentum
Howard University Official Circle Logo Unisex Adult Pull-Over Hoodie Black Small
- Price
- $37.91
- Rating
- 4.4/5
- Reviews
- 163
- Age
- 5y ago

Howard University Distressed Primary Unisex Adult T Shirt Navy Large
- Price
- $18.09
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 2y ago

Howard University Distressed Primary Unisex Adult T Shirt Navy Medium
- Price
- $18.94
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 2y ago

Howard University Distressed Primary Unisex Adult T Shirt Navy X-Large
- Price
- $18.92
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 2y ago

Howard University Official Circle Logo Unisex Adult T-Shirt Circle Logo Large
- Price
- $18.99
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 5y ago
Newest
by launch date
Howard University - HU HBCU Mother T-Shirt
- Price
- $26.57
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 1y ago

Howard University HU HBCU Auntie T-Shirt Tee for Women
- Price
- $26.31
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 1y ago

LOGOVISION Howard University Collegiate Seal Unisex Adult T Shirt Navy Medium
- Price
- $18.61
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago

Howard University - Bisons - HU - HBCU T-Shirt
- Price
- $26.92
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago

Howard University Arch Logo Unisex Adult T Shirt Navy Medium
- Price
- $19.35
- Rating
- 4.5/5
- Reviews
- 274
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
12
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 91%
Open market
14%
- LOGOVISION38%
- Howard University29%
- Dungeon Forward8%
- Elite Authentics4%
- Desert Cactus4%
- PartyKandy3%
- Open — no brand owns it (6 brands, 14%)
Demand
Howard University Apparel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, May, Sep, Oct · busiest ÷ quietest = 4.2×
Search terms
Top Howard University Apparel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- howard university apparel81K/yr
- howard university27K/yr
- howard university t-shirts23K/yr
- howard university merch10K/yr
- howard university sweatshirt18K/yr
- howard university shirt7K/yr
- howard shirt5K/yr
- howard sweatshirt4K/yr
- howard university hoodie6K/yr
- howard university apparel kids7K/yr
Reviews and returns
What reviews say buyers love and hate about Howard University Apparel
We read the reviews and the return reasons for every product selling here.
“This blanket is extremely thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Howard University Apparel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









