Howard University Apparel
Skip itA small market ($83K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.55avg listing price — sweet spot $15–$100
Review moat
Great262.25avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.95–$39.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Market size
Bad$83K$83K/yr · 188K searches
Is howard university apparel profitable on Amazon?
According to Flapen's Amazon United States niche tracking, howard university apparel is a $83K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb–May–Sep–Oct. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
howard university apparel market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $65K–$86K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #16,079
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 159 days
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
12
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
55%
Top 20: 91%
Open market
14%
- LOGOVISION38%
- Howard University29%
- Dungeon Forward8%
- Elite Authentics4%
- Desert Cactus4%
- PartyKandy3%
- Open — no brand owns it (6 brands, 14%)
howard university apparel demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Feb, May, Sep, Oct · busiest ÷ quietest = 4.2×
Top howard university apparel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- howard university apparel81K/yr
- howard university27K/yr
- howard university t-shirts23K/yr
- howard university merch10K/yr
- howard university sweatshirt18K/yr
- howard university shirt7K/yr
- howard shirt5K/yr
- howard sweatshirt4K/yr
- howard university hoodie6K/yr
- howard university apparel kids7K/yr
Top howard university apparel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Howard University Official Circle Logo Unisex Adult T-Shirt Circle Logo X-Large
Howard University$18.494.6★340 rev
Howard University Distressed Primary Unisex Adult T Shirt Navy Medium
LOGOVISION$18.944.4★81 rev
Howard University Distressed Primary Unisex Adult T Shirt Navy Large
LOGOVISION$18.094.4★81 rev
Howard University Arch Logo Unisex Adult T Shirt Navy Medium
LOGOVISION$19.354.5★274 rev
Howard University Official Circle Logo Unisex Adult T-Shirt Circle Logo Large
Howard University$18.994.6★340 rev
Newest
by launch date
Howard University - HU HBCU Mother T-Shirt
Dungeon Forward$26.5711 rev
Howard University HU HBCU Auntie T-Shirt Tee for Women
Dungeon Forward$26.319 rev
LOGOVISION Howard University Collegiate Seal Unisex Adult T Shirt Navy Medium
LOGOVISION$18.6181 rev
Howard University - Bisons - HU - HBCU T-Shirt
Dungeon Forward$26.9211 rev
Howard University Arch Logo Unisex Adult T Shirt Navy Medium
LOGOVISION$19.35274 rev
Trending
90-day click momentum
Howard University Official Circle Logo Unisex Adult Pull-Over Hoodie Black Small
Howard University$37.914.4★
Howard University Distressed Primary Unisex Adult T Shirt Navy Large
LOGOVISION$18.094.4★
Howard University Distressed Primary Unisex Adult T Shirt Navy Medium
LOGOVISION$18.944.4★
Howard University Distressed Primary Unisex Adult T Shirt Navy X-Large
LOGOVISION$18.924.4★
Howard University Official Circle Logo Unisex Adult T-Shirt Circle Logo Large
Howard University$18.994.6★
What reviews say buyers love and hate about howard university apparel
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“The prefect fit”
“Good gift for keys, bookbag deco, or any deco to show Bison pride”
“Exactly as pictured”
“The quality of the shirt is soft”
“Colors were very vibrant”
“it appeared to be quality material”
“The value was perfect for the party and the planning”
“Nice design”
What buyers complain about
“This blanket is extremely thin”
“This is a poor quality shirt”
“Not true to size”
“Not worth the money”
“it was rather stiff with no give/stretch”
“Nice design; no stretch”
Top return reasons
Common howard university apparel questions
- Is howard university apparel profitable to sell on Amazon United States?
- The niche generates $83K/yr across 28 tracked products. 90-day search growth is -2.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the howard university apparel niche?
- 12 brands and 12 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in howard university apparel?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 3.1%.
- When does demand for howard university apparel peak?
- Demand peaks in Feb–May–Sep–Oct; the busiest month runs 4.2× the quietest.
- What does it cost to enter the howard university apparel niche?
- Listings span $9.95–$39.11; the average listing price is $21.55 (sweet spot $15–$100). The average incumbent carries 262 reviews — the moat a new listing must climb.