- Flapen Score
- 49 / 100Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 4749
- Market size
- $3.5M/yr4.9M searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 51%top-5 click share · 16 brands · 22 sellers
Flapen Score
Hoverboard against its category
The dotted line is the Sports & Outdoors average. Past it, Hoverboard is stronger. Inside it, weaker.
Market
The Hoverboard market on Amazon at a glance
Shoppers on Amazon United States searched for Hoverboard 4.9M times last year and spent an estimated $3.5M. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.
- Searches, last 12 months
- 4.9M
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $3.5Ma year
- Peak month
- December6.8× the quietest month
- Top search term
- hoverboard2.9M searches a year
02 · Price
A sale here is worth $131.54.
Listings sell for $131.54 on average, from $16.77 to $549.01. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $131.54 that is $395K to $526K a year per listing.
- Average price
- $131.54above the $15 to $100 sweet spot
- Price range
- $16.77–$549.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $395K–$526K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #170 within Skates, Skateboards & Scooters. It carries 3,017 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 83%
- Out of stock, average day
- 2.4%
- Average rank
- #170in Skates, Skateboards & Scooters
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 3,017per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Hoverboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
22
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
25%
- Brand 131%
- Brand 215%
- Brand 313%
- Brand 48%
- Brand 54%
- Brand 64%
Demand
Hoverboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.8×
Search terms
Top Hoverboard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hoverboard2.9M/yr
- overboard196K/yr
- hover boards for kids 8-12151K/yr
- hover board225K/yr
- hoverboard for adults177K/yr
- hoverboards for a 7-12 year old442K/yr
- hoverboards108K/yr
- hoover boards for a 7-12 year old130K/yr
- hoverboards kids45K/yr
- hoover board90K/yr
Reviews and returns
What reviews say buyers love and hate about Hoverboard
We read the reviews and the return reasons for every product selling here.
“Battery doesnt last long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hoverboard questions
Answered from the same tracked data.









