Is hoverboard profitable to sell on Amazon United States?

The niche generates $3.5M/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (49/100).

How competitive is the hoverboard niche?

16 brands and 22 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in hoverboard?

Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 4.3%.

When does demand for hoverboard peak?

Demand peaks in Nov–Dec; the busiest month runs 6.8× the quietest.

What does it cost to enter the hoverboard niche?

Listings span $16.77–$549.01; the average listing price is $131.54 (sweet spot $15–$100). The average incumbent carries 3,017 reviews — the moat a new listing must climb.

Hoverboard

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size

Incredible$3.5M

$3.5M/yr · 4.9M searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$131.54

avg listing price — sweet spot $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,017.03

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Growth

Bad-4.1%

90-day search growth — must beat 0% to launch

Price range

Bad$16.77–$549.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals High Price

Is hoverboard profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hoverboard is a $3.5M/yr Amazon United States market (4.9M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

hoverboard market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 50K–60K; avg 3,000–4,000/product
Revenue / yr: $6.6M–$7.9M; units × avg price
Conversion rate: 0.5%
Avg BSR: #170
Page quality: 0%
Prime: 83%
Sponsored: 97%
Out of stock: 2.4%
Avg brand age: 37 months
Avg seller age: 176 days

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

25%

Gyroor31%
LIEAGLE15%
Hover-113%
HOVERSTAR8%
XERATH4%
Segway4%

hoverboard demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Open Trend

Top hoverboard search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hoverboard2.9M/yr -1.7%0.3% conv.
overboard196K/yr -26.4%0.0% conv.
hover boards for kids 8-12151K/yr +83.0%0.7% conv.
hover board225K/yr +7.3%0.2% conv.
hoverboard for adults177K/yr +2.8%0.3% conv.
hoverboards for a 7-12 year old442K/yr -62.0%0.6% conv.
hoverboards108K/yr +6.2%0.2% conv.
hoover boards for a 7-12 year old130K/yr -14.7%0.7% conv.
hoverboards kids45K/yr +84.7%0.4% conv.
hoover board90K/yr -7.7%0.4% conv.

All search terms

Top hoverboard products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gyroor Self Balancing Scooter New G13 All Terrain Balancing Scooter with LED Lights Self Balancing Off Road with Bluetooth for Kids ages 6-12 and Adults-Black

Gyroor$126.784.5★2,249 rev

Hover-1 Hoverboard Carrying Bag for 6.5-8 Hoverboards | Double Zip Closure Velcro Secured Carrying Handles Black

Hover-1$19.204.4★478 rev

Gyroor Warrior 8.5 inch G2 All Terrain Off Road Scooter with Bluetooth Speakers and LED Lights Self Balancing Scooter for Kids ages 6-12 and Adults

Gyroor$269.174.4★5,468 rev

Starship Hoverboard with Bluetooth Speaker Chrome Color Self Balancing Scooters with Science Fiction Design and 6.5 inch LED Wheels (Chrome Pink)

HOVERSTAR$105.423.9★72 rev

LIEAGLE Hoverboard 6.5 Self Balancing Scooter Hover Board with Many Certified Wheels LED Lights for Kids Adults Black

LIEAGLE$102.504.2★6,355 rev

Newest

by launch date

XERATH All Terrain hoverboard with Bluetooth Speaker and Led Lights hoverboard for kids UL 2272 Standard Self Balancing Scooters a great gift for boys and girls

XERATH$102.5125 rev

4mo ago

XERATH All Terrain hoverboards for a 7-12 year old electric scooter with Bluetooth Speaker self balancing scooters with 6.5 inch LED Wheels&Science Fiction Design (Rose)

XERATH$99.617 rev

5mo ago

Scooter with Seat Attachment for Kids Adults 6.5 8.5Balancing Scooter with Bluetooth Speakers & Colorful LED Light with kart

CBD$157.241,019 rev

1y ago

Gyroor Scooter with Adjustable Seat Attachment 6.5 All-Terrain Self Balancing Scooter LED Lights & Bluetooth for Kids and Adults Black

Gyroor$184.37240 rev

1y ago

INMOTION E20 Electric Unicycle Dual-Tire Self-Balancing Design with UL2272 Certified Safety 14 Wheel 900W Peak Power Up to 18.6 Miles 12.4 MPH Lightweight for Easy Learning

I INMOTION$349.35178 rev

2y ago

What reviews say buyers love and hate about hoverboard

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience17%

“Fun for kids”

Quality-Overall14%

“Build quality feels solid”

Battery Life7%

“Battery life has been good”

Ease Of Use7%

“Easy to handle”

Value For Money6%

“Great price”

Gifting Purpose6%

“Awesome gift”

Charging6%

“Charging is quick”

Durability4%

“The PVC material feels durable enough for daily riding”

Strength3%

“Very sturdy”

Brightness/Shine/Glow2%

“The LED lights are bright”

What buyers complain about

Battery Life21%

“Battery doesnt last long”

Durability18%

“Broke shortly after getting”

Quality-Overall9%

“Garbage product”

Functionality-Overall6%

“has not worked properly”

Value For Money3%

“This is not a cheap child version of most products you see online”

Noise Level3%

“make a beeping noise”

Ease Of Use3%

“making it nearly impossible to control”

Assembly/Installation2%

“Order of assembly was tedious and cumberso”

Advertised Vs Actual Product2%

“False advertisement”

Size-Overall1%

“Way Too Small”

Top return reasons

Functionality-Overall23%

Size-Overall14%

Defective Material/Parts10%

Battery Life6%

Value For Money5%

Advertised Vs Actual Product5%

Product Condition4%