Houston Texans
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Great$20.35–$110.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$88.03avg listing price — sweet spot $15–$100
Market size
Good$830K$830K/yr · 933K searches
Review moat
Good1,123.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad9.5%return rate — above 5% kills the launch gate
Competition
Bad91%top-5 click share — a locked-up shelf
Growth
Bad-44.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Is houston texans profitable on Amazon?
According to Flapen's Amazon United States niche tracking, houston texans is a $830K/yr Amazon United States market (933K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
houston texans market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $704K–$880K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #918
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 13%
- Out of stock
- 21.4%
- Avg brand age
- 47 months
- Avg seller age
- 183 days
Competition: brands, sellers & click share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- NFL PRO LINE88%
- New Era8%
- YouTheFan3%
- Open — no brand owns it (0%)
houston texans demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 17.8×
Top houston texans search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- houston texans249K/yr
- texans228K/yr
- houston texans merchandise61K/yr
- texans merch61K/yr
- texans shirt55K/yr
- texans jersey53K/yr
- houston texans shirts76K/yr
- houston texans jersey27K/yr
- texans gifts for men13K/yr
- texans decor6K/yr
Top houston texans products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mens C.J. Stroud Navy Houston Texans Pro Line Jersey
NFL PRO LINE$105.274.7★82 rev
Mens C.J. Stroud Navy Houston Texans Pro Line Jersey
NFL PRO LINE$104.754.7★82 rev
New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Houston Texans)
New Era$39.854.8★368 rev
Mens C.J. Stroud Navy Houston Texans Pro Line Jersey
NFL PRO LINE$104.524.7★82 rev
NFL PRO LINE Womens C.J. Stroud Navy Houston Texans Team Player Jersey
NFL PRO LINE$109.764.0★25 rev
Newest
by launch dateNFL PRO LINE Womens C.J. Stroud Navy Houston Texans Team Player Jersey
NFL PRO LINE$109.7625 rev
NFL PRO LINE Womens C.J. Stroud Navy Houston Texans Team Player Jersey
NFL PRO LINE$109.3425 rev
NFL PRO LINE Womens C.J. Stroud Navy Houston Texans Team Player Jersey
NFL PRO LINE$110.3725 rev
Mens C.J. Stroud Navy Houston Texans Pro Line Jersey
NFL PRO LINE$105.2782 rev
Mens C.J. Stroud Navy Houston Texans Pro Line Jersey
NFL PRO LINE$104.7582 rev
Trending
90-day click momentumNew Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Houston Texans)
New Era$39.854.8★
NFL PRO LINE Womens C.J. Stroud Navy Houston Texans Team Player Jersey
NFL PRO LINE$110.374.0★
Mens C.J. Stroud Navy Houston Texans Pro Line Jersey
NFL PRO LINE$104.754.7★
Mens C.J. Stroud Navy Houston Texans Pro Line Jersey
NFL PRO LINE$104.524.7★
NFL PRO LINE Womens C.J. Stroud Navy Houston Texans Team Player Jersey
NFL PRO LINE$109.764.0★
What reviews say buyers love and hate about houston texans
What buyers praise and complain about, mined from review topics.What buyers love
“Gets the job done”
“Good quality good texture plenty thick”
“I liked the look and fit”
“The design looks amazing”
“breathable”
“lightweight”
“The fit is excellent, and the numbers and lettering look high-quality”
“with vibrant colors”
What buyers complain about
“Prickly/Scratchy”
Top return reasons
Common houston texans questions
- Is houston texans profitable to sell on Amazon United States?
- The niche generates $830K/yr across 8 tracked products. 90-day search growth is -44.8%. Flapen's verdict: Skip it (31/100).
- How competitive is the houston texans niche?
- 3 brands and 8 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in houston texans?
- Top complaints mined from reviews: Hard Feel. The return rate is 9.5% — above our launch gate.
- When does demand for houston texans peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 17.8× the quietest.
- What does it cost to enter the houston texans niche?
- Listings span $20.35–$110.37; the average listing price is $88.03 (sweet spot $15–$100). The average incumbent carries 1,123 reviews — the moat a new listing must climb.