Houston Texans
FailThe top 5 brands take 100% of clicks, so Houston Texans is a Fail.
- Flapen Score
- 31 / 100Ranks 7,543 of 8,101 Sports & Outdoors niches · −16 vs the category median of 4731
- Market size
- $830K/yr933K searches / yr
- 90-day growth
- -44.8%search demand this quarter
- Competition
- 91%top-5 click share · 3 brands · 8 sellers
Flapen Score
Houston Texans against its category
The dotted line is the Sports & Outdoors average. Past it, Houston Texans is stronger. Inside it, weaker.
Market
The Houston Texans market on Amazon at a glance
Shoppers on Amazon United States searched for Houston Texans 933K times last year and spent an estimated $830K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 933K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $830K a year.
- Searches, last 12 months
- 933K
- Growth, 90 days vs prior 90
- -44.8%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $830Ka year
- Peak month
- December17.8× the quietest month
- Top search term
- houston texans249K searches a year
02 · Price
A sale here is worth $88.03.
Listings sell for $88.03 on average, from $20.35 to $110.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $88.03 that is $9K to $22K a year per listing.
- Average price
- $88.03inside the $15 to $100 sweet spot
- Price range
- $20.35–$110.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $9K–$22K
- Returns
- 9.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #918 within Jerseys. It carries 1,123 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 21.4%
- Average rank
- #918in Jerseys
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 1,123per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Houston Texans products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mens C.J. Stroud Navy Houston Texans Pro Line Jersey
- Price
- $105.27
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 2y ago

Mens C.J. Stroud Navy Houston Texans Pro Line Jersey
- Price
- $104.75
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 2y ago

New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Houston Texans)
- Price
- $39.85
- Rating
- 4.8/5
- Reviews
- 368
- Age
- 2y ago

Mens C.J. Stroud Navy Houston Texans Pro Line Jersey
- Price
- $104.52
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 2y ago

NFL PRO LINE Womens C.J. Stroud Navy Houston Texans Team Player Jersey
- Price
- $109.76
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 1y ago
Trending
estimated 90-day click momentum
New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Houston Texans)
- Price
- $39.85
- Rating
- 4.8/5
- Reviews
- 368
- Age
- 2y ago

NFL PRO LINE Womens C.J. Stroud Navy Houston Texans Team Player Jersey
- Price
- $110.37
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 1y ago

Mens C.J. Stroud Navy Houston Texans Pro Line Jersey
- Price
- $104.75
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 2y ago

Mens C.J. Stroud Navy Houston Texans Pro Line Jersey
- Price
- $104.52
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 2y ago

NFL PRO LINE Womens C.J. Stroud Navy Houston Texans Team Player Jersey
- Price
- $109.76
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 1y ago
Newest
by launch date
NFL PRO LINE Womens C.J. Stroud Navy Houston Texans Team Player Jersey
- Price
- $109.76
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 1y ago

NFL PRO LINE Womens C.J. Stroud Navy Houston Texans Team Player Jersey
- Price
- $109.34
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 1y ago

NFL PRO LINE Womens C.J. Stroud Navy Houston Texans Team Player Jersey
- Price
- $110.37
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 1y ago

Mens C.J. Stroud Navy Houston Texans Pro Line Jersey
- Price
- $105.27
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 2y ago

Mens C.J. Stroud Navy Houston Texans Pro Line Jersey
- Price
- $104.75
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- NFL PRO LINE88%
- New Era8%
- YouTheFan3%
- Open — no brand owns it (0%)
Demand
Houston Texans search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 17.8×
Search terms
Top Houston Texans search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- houston texans249K/yr
- texans228K/yr
- houston texans merchandise61K/yr
- texans merch61K/yr
- texans shirt55K/yr
- texans jersey53K/yr
- houston texans shirts76K/yr
- houston texans jersey27K/yr
- texans gifts for men13K/yr
- texans decor6K/yr
Reviews and returns
What reviews say buyers love and hate about Houston Texans
We read the reviews and the return reasons for every product selling here.
“Prickly/Scratchy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Houston Texans questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









