Hook Keeper
MaybeAn estimated 0.5% of orders come back. But shoppers spend an estimated $42K a year here, so Hook Keeper is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 8,101 Sports & Outdoors niches · +14 vs the category median of 4761
- Market size
- $42K/yr105K searches / yr
- 90-day growth
- +55.2%search demand this quarter
- Competition
- 51%top-5 click share · 18 brands · 30 sellers
Flapen Score
Hook Keeper against its category
The dotted line is the Sports & Outdoors average. Past it, Hook Keeper is stronger. Inside it, weaker.
Market
The Hook Keeper market on Amazon at a glance
Shoppers on Amazon United States searched for Hook Keeper 105K times last year and spent an estimated $42K. The top 5 brands take 59% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- +55.2%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $42Ka year
- Top search term
- hook keeper21K searches a year
02 · Price
A sale here is worth $11.63.
Listings sell for $11.63 on average, from $5.47 to $27.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $11.63 that is $1K to $3K a year per listing.
- Average price
- $11.63under the $15 to $100 sweet spot
- Price range
- $5.47–$27.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #815 within Rods & Accessories. It carries 110 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #815in Rods & Accessories
- Average rating
- 4.18 starsAmazon United States average 4.42 stars
- Average reviews
- 110per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Hook Keeper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
30
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
35%
- Brand 129%
- Brand 212%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Search terms
Top Hook Keeper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hook keeper21K/yr
- hook keeper for fishing rod22K/yr
- fishing rod hook keeper13K/yr
- stow17K/yr
- finman hook keeper8K/yr
- fishing hook keeper6K/yr
- hook holders for fishing rods6K/yr
- rod hook keeper5K/yr
- fishing rod hook holder5K/yr
Reviews and returns
What reviews say buyers love and hate about Hook Keeper
We read the reviews and the return reasons for every product selling here.
“the quality of the O-rings really needs improvement”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hook Keeper questions
Answered from the same tracked data.