Is Homedics Back Stretching Mat profitable to sell on Amazon United States?

Flapen scores Homedics Back Stretching Mat 41 out of 100 on Amazon United States, a Fail. Shoppers spend $169K a year across 22 tracked products. 5 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew +17.3% in the last 90 days.

How competitive is the Homedics Back Stretching Mat niche on Amazon United States?

12 brands and 26 sellers compete in Homedics Back Stretching Mat on Amazon United States. The top 5 Homedics Back Stretching Mat products take 57% of clicks, and the top 5 brands take 76%.

What do buyers complain about in Homedics Back Stretching Mat?

Homedics Back Stretching Mat buyers on Amazon United States complain most about Pain Relief-Overall, Value For Money, and Massage Quality. An estimated 5.2% of orders come back, which is high.

When does demand for Homedics Back Stretching Mat peak?

Search demand for Homedics Back Stretching Mat on Amazon United States peaks in Oct–Nov–Dec, and the busiest month runs 17.7× the quietest.

What does it cost to enter the Homedics Back Stretching Mat niche?

Homedics Back Stretching Mat sells for $132.62 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $16.32 to $239.98. The average product has 12,774 reviews, the count a new listing must catch up to.

Homedics Back Stretching Mat

Fail

Buyers convert on only 0.6% of searches, so Homedics Back Stretching Mat is a Fail.

Filters High Returns High Price

Flapen Score: 41
41 / 100Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size: $169K/yr224K searches / yr
90-day growth: +17.3%search demand this quarter
Competition: 57%top-5 click share · 12 brands · 26 sellers

Flapen Score

Homedics Back Stretching Mat against its category

The dotted line is the Sports & Outdoors average. Past it, Homedics Back Stretching Mat is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Homedics Back Stretching Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Homedics Back Stretching Mat 224K times last year and spent an estimated $169K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months: 224K
Growth, 90 days vs prior 90: +17.3%
Conversion, latest week: 0.6%
Market size, estimated: $169Ka year
Peak month: October17.7× the quietest month
Top search term: homedics air compression back stretching mat67K searches a year

02 · Price

A sale here is worth $132.62.

Listings sell for $132.62 on average, from $16.32 to $239.98. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $132.62 that is $0 to $13K a year per listing.

Average price: $132.62above the $15 to $100 sweet spot
Price range: $16.32–$239.98
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$13K
Returns: 5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #10,314 within Yoga. It carries 12,774 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 25.4%
Average rank: #10,314in Yoga
Average rating: 4.32 starsAmazon United States average 4.42 stars
Average reviews: 12,774per listing
Listings tracked: 22

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 6
Successful launches: 5Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Homedics Back Stretching Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

18%

Brand 132%
Brand 218%
Brand 314%
Brand 47%
Brand 56%
Brand 66%

Demand

Homedics Back Stretching Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.7×

Search terms

Top Homedics Back Stretching Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

homedics air compression back stretching mat67K/yr +41.3%0.9% conv.
air compression back stretching mat43K/yr -2.5%0.4% conv.
homedics back stretching mat19K/yr +12.9%0.4% conv.
homedics air compression back stretching mat with 8 programs7K/yr +139.5%0.5% conv.
back stretching mat16K/yr -30.7%0.8% conv.
homedics home stretch5K/yr +59.7%1.1% conv.
homedics home stretch motion mat5K/yr +51.1%0.8% conv.
air compression back stretcher5K/yr +313.5%0.0% conv.
air compression mat11K/yr -29.7%0.3% conv.
homedics stretch mat6K/yr +11.9%0.7% conv.