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Home Plate

Maybe

Products sell for $41.41 on average, inside the sweet spot. But the top 5 products take 82% of clicks, so Home Plate is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 8,101 Sports & Outdoors niches · +3 vs the category median of 47
Market size
$421K/yr146K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
82%top-5 click share · 8 brands · 13 sellers

Flapen Score

Home Plate against its category

The dotted line is the Sports & Outdoors average. Past it, Home Plate is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Home Plate market on Amazon at a glance

Shoppers on Amazon United States searched for Home Plate 146K times last year and spent an estimated $421K. The top 5 brands take 92% of clicks. Demand peaks in Apr–Aug–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $421K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
7.0%
Market size, estimated
$421Ka year
Peak month
April7.4× the quietest month
Top search term
home plate54K searches a year

02 · Price

A sale here is worth $41.41.

Listings sell for $41.41 on average, from $10.63 to $119.15. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $41.41 that is $62K to $83K a year per listing.

Average price
$41.41inside the $15 to $100 sweet spot
Price range
$10.63–$119.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
$62K–$83K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Baseball. It carries 732 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Baseball
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
732per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Home Plate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

13

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

5%

  • Brand 158%
  • Brand 220%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Home Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Aug, Sep · busiest ÷ quietest = 7.4×

Search terms

Top Home Plate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • home plate54K/yr
  • home plate baseball33K/yr
  • baseball home plate21K/yr
  • home plate softball14K/yr
  • home base7K/yr
  • softball home plate6K/yr
  • rubber home plate4K/yr
  • homeplate3K/yr
  • home plates3K/yr

Reviews and returns

What reviews say buyers love and hate about Home Plate

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Durability”
1.1%of orders come back
“one has already tore”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Home Plate questions

Answered from the same tracked data.