Home Plate
Worth a lookShows a sweet-spot price point ($41.41 avg), but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.
Avg price
Incredible$41.41avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$10.63–$119.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good732avg incumbent reviews — the moat a new listing must climb
Market size
Good$421K$421K/yr · 146K searches
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Is home plate profitable on Amazon?
According to Flapen's Amazon United States niche tracking, home plate is a $421K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
home plate market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 13K–15K
- avg 1,500–2,000/product
- Revenue / yr
- $518K–$621K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 186 days
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
13
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
5%
- GoSports58%
- Champion Sports20%
- CHAMPRO7%
- Sturdum4%
- Shopsource3%
- Franklin Sports3%
- Open — no brand owns it (2 brands, 5%)
home plate demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.Peak months: Apr, Aug, Sep · busiest ÷ quietest = 7.4×
Top home plate search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- home plate54K/yr
- home plate baseball33K/yr
- baseball home plate21K/yr
- home plate softball14K/yr
- home base7K/yr
- softball home plate6K/yr
- rubber home plate4K/yr
- homeplate3K/yr
- home plates3K/yr
Top home plate products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GoSports Baseball & Softball 5 Piece Base Set - Rubber Field Bases for Kids & Adults
GoSports$14.514.6★5,885 rev
Champion Sports-96 Heavy-Duty Rubber Home Plate White 16 x 17 x 1
Champion Sports$15.494.8★653 rev
GoSports Baseball & Softball Home Plate - Heavy-Duty Rubber Throw Down Base with Waffle Bottom
GoSports$19.634.8★162 rev
Sturdum Batting Mat 6 x 4 FT Baseball Softball Hitting Mat for Batting Stance Practice Batters Box Turf Mats with Home Plate Non-Slip Baseball Cage Mats for Outdoor Indoor with Carry Strap
Sturdum$104.274.8★15 rev
Champro Professional Home Plate (White)
CHAMPRO$83.454.3★106 rev
Newest
by launch dateSturdum Batting Mat 6 x 4 FT Baseball Softball Hitting Mat for Batting Stance Practice Batters Box Turf Mats with Home Plate Non-Slip Baseball Cage Mats for Outdoor Indoor with Carry Strap
Sturdum$104.2715 rev
Amazon Basics Softball Baseball Bases Set Weatherproof Rubber Flexible Includes 1 Home Plate 3 Bases 1 Pitching Rubber Set of 5
Amazon Basics$13.75160 rev
TOBWOLF Baseball & Softball Home Plate 17 Official Size Throw Down Plate
TOBWOLF$10.6354 rev
GoSports Baseball & Softball Home Plate - Heavy-Duty Rubber Throw Down Base with Waffle Bottom
GoSports$19.63162 rev
Shopsource Baseball Batting Mat 10 x 3.8 FT Softball Hitting Mat Upgraded Anti-Slip Matt with Stitched Embroidery Turf Softball Baseball Training Matt with Home Plate Batters Box for Indoor Outdoor
Shopsource$119.15130 rev
Trending
90-day click momentumSturdum Batting Mat 6 x 4 FT Baseball Softball Hitting Mat for Batting Stance Practice Batters Box Turf Mats with Home Plate Non-Slip Baseball Cage Mats for Outdoor Indoor with Carry Strap
Sturdum$104.274.8★
Shopsource Baseball Batting Mat 10 x 3.8 FT Softball Hitting Mat Upgraded Anti-Slip Matt with Stitched Embroidery Turf Softball Baseball Training Matt with Home Plate Batters Box for Indoor Outdoor
Shopsource$119.154.5★
Amazon Basics Softball Baseball Bases Set Weatherproof Rubber Flexible Includes 1 Home Plate 3 Bases 1 Pitching Rubber Set of 5
Amazon Basics$13.754.5★
Champion Sports-96 Heavy-Duty Rubber Home Plate White 16 x 17 x 1
Champion Sports$15.494.8★
GoSports Baseball & Softball 5 Piece Base Set - Rubber Field Bases for Kids & Adults
GoSports$14.514.6★
What reviews say buyers love and hate about home plate
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Heavy duty and lays flat”
“The bases are lightweight foldable rubber which is a good thing”
“works as advertised”
“lightweight”
“Easy to use”
“nice thickness”
“Fun items for playing baseball”
“Excellent price for tariffs being so high”
“Very durable”
What buyers complain about
“one has already tore”
“Too thin”
“More cheaply made than other brand”
“a bit short on length”
“They do slide and are flimsy and lightweight”
“There was also a very bad chemical smell”
“My only complaint would be how wrinkled the home plate base is out of the box from being rolled up”
“The Product came like it was used”
“they are very flimsy”
“Dirty”
Top return reasons
Common home plate questions
- Is home plate profitable to sell on Amazon United States?
- The niche generates $421K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the home plate niche?
- 8 brands and 13 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in home plate?
- Top complaints mined from reviews: Durability, Thickness, Quality-Overall. The return rate is 1.1%.
- When does demand for home plate peak?
- Demand peaks in Apr–Aug–Sep; the busiest month runs 7.4× the quietest.
- What does it cost to enter the home plate niche?
- Listings span $10.63–$119.15; the average listing price is $41.41 (sweet spot $15–$100). The average incumbent carries 732 reviews — the moat a new listing must climb.