Hockey Wax

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months

81K

Growth, 90 days vs prior 90

-54.4%

Conversion, latest week

14.9%

Market size, estimated

$158Ka year

Peak month

December7.4× the quietest month

Top search term

hockey wax38K searches a year

Listings sell for $13.06 on average, from $7.07 to $27.02. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $13.06 that is $3K to $7K a year per listing.

Average price

$13.06under the $15 to $100 sweet spot

Price range

$7.07–$27.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

0.6%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #175 within Ice Hockey. It carries 295 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

82%

Out of stock, average day

6.9%

Average rank

#175in Ice Hockey

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

295per listing

Listings tracked

17

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months