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35

Hockey Visor

Skip it

Soft demand (-36.4% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 7Conversion 53Competition 29Returns 25Price range 95Avg price 95Brand share 22Review moat 95Quality gap 30

Review moat

Great105

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$33.97

avg listing price — sweet spot $15–$100

Price range

Incredible$19.71–$87.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad$58K

$58K/yr · 39K searches

Growth

Bad-36.4%

90-day search growth — must beat 0% to launch

Is hockey visor profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hockey visor is a $58K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

hockey visor market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$51K–$68K
units × avg price
Conversion rate
4.4%
Avg BSR
#131
Page quality
0%
Prime
91%
Sponsored
55%
Out of stock
15.7%
Avg brand age
49 months
Avg seller age
165 days

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

20

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 98%

Open market

3%

  • TronX35%
  • PG Sports19%
  • GY15%
  • Copkim14%
  • Hockeyninja8%
  • WILSON6%
  • Open — no brand owns it (2 brands, 3%)

hockey visor demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.4% search growth over the last 90 days.
1K800Spike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Top hockey visor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$12K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about hockey visor

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall29%

“Good fit”

Value For Money22%

“Great visor and cheaper than the ccm”

Quality-Overall22%

“Good quality”

Suitability Fog10%

“Does not fog”

Fun/Entertainment Experience4%

“playing for fun”

Instructions/User Manual/Troubleshooting4%

“Came with no instructions which was okay, just slide the spaces in and put the new screws in, very simple”

Assembly/Installation3%

“easy to install fits the TronX helmets and found it on a Nice price”

Reflectiveness3%

“Nice visor”

What buyers complain about

Value For Money33%

“Value isnt there for me personally”

Assembly/Installation17%

“Not easiest to install”

Scratch Resistance17%

“I don't know how that's not scratching those attached corners”

Instructions/User Manual/Troubleshooting11%

“did not break- Does not include directions”

Top return reasons

Size-Overall66%
Advertised Vs Actual Product6%
Mounting3%
Functionality-Overall3%
Compatibility-Overall2%
Shape/Style2%
Strap/String Quality2%
Product Condition2%
Scratch Resistance2%
Value For Money2%

Common hockey visor questions

Is hockey visor profitable to sell on Amazon United States?
The niche generates $58K/yr across 22 tracked products. 90-day search growth is -36.4%. Flapen's verdict: Skip it (35/100).
How competitive is the hockey visor niche?
8 brands and 20 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in hockey visor?
Top complaints mined from reviews: Value For Money, Assembly/Installation, Scratch Resistance. The return rate is 5.1% — above our launch gate.
When does demand for hockey visor peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the hockey visor niche?
Listings span $19.71–$87.15; the average listing price is $33.97 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.