Hockey Visor
FailDemand is soft, at -36.4% this quarter, so Hockey Visor is a Fail.
- Flapen Score
- 35 / 100Ranks 7,010 of 8,101 Sports & Outdoors niches · −12 vs the category median of 4735
- Market size
- $58K/yr39K searches / yr
- 90-day growth
- -36.4%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 20 sellers
Flapen Score
Hockey Visor against its category
The dotted line is the Sports & Outdoors average. Past it, Hockey Visor is stronger. Inside it, weaker.
Market
The Hockey Visor market on Amazon at a glance
Shoppers on Amazon United States searched for Hockey Visor 39K times last year and spent an estimated $58K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -36.4%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $58Ka year
- Peak month
- January2.5× the quietest month
- Top search term
- hockey visor31K searches a year
02 · Price
A sale here is worth $33.97.
Listings sell for $33.97 on average, from $19.71 to $87.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $33.97 that is $0 to $3K a year per listing.
- Average price
- $33.97inside the $15 to $100 sweet spot
- Price range
- $19.71–$87.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #131 within Ice Hockey. It carries 105 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 91%
- Out of stock, average day
- 15.7%
- Average rank
- #131in Ice Hockey
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 105per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Hockey Visor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
20
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
67%
Top 20: 98%
Open market
3%
- Brand 135%
- Brand 219%
- Brand 315%
- Brand 414%
- Brand 58%
- Brand 66%
- Open — no brand owns it (2 brands, 3%)
Demand
Hockey Visor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
Reviews and returns
What reviews say buyers love and hate about Hockey Visor
We read the reviews and the return reasons for every product selling here.
“Value isnt there for me personally”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Hydrogen Water
$6.6M/yr-20.2%
England Soccer Jersey
$141K/yr>1,000%
Argentina Jersey
$309K/yr>1,000%
Frisbee
$1.9M/yr+59.7%
Trampoline Basketball Hoop
$2.3M/yr+49.2%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hockey Visor questions
Answered from the same tracked data.