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Hockey Training

Fail

Demand is soft, at -39.8% this quarter, so Hockey Training is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$136K/yr209K searches / yr
90-day growth
-39.8%search demand this quarter
Competition
59%top-5 click share · 14 brands · 20 sellers

Flapen Score

Hockey Training against its category

The dotted line is the Sports & Outdoors average. Past it, Hockey Training is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Training market on Amazon at a glance

Shoppers on Amazon United States searched for Hockey Training 209K times last year and spent an estimated $136K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-39.8%
Conversion, latest week
1.3%
Market size, estimated
$136Ka year
Peak month
December7.9× the quietest month
Top search term
hockey training equipment72K searches a year

02 · Price

A sale here is worth $48.60.

Listings sell for $48.60 on average, from $11.78 to $218.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $48.60 that is $0 to $5K a year per listing.

Average price
$48.60inside the $15 to $100 sweet spot
Price range
$11.78–$218.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #142 within Ice Hockey. It carries 559 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#142in Ice Hockey
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
559per listing
Listings tracked
26

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hockey Training products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

20

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

17%

  • Brand 132%
  • Brand 225%
  • Brand 314%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 17%)

Demand

Hockey Training search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Hockey Training search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hockey training equipment72K/yr
  • hockey training45K/yr
  • hockey stick handling trainer17K/yr
  • hockey trainer15K/yr
  • stick handling trainer12K/yr
  • hockey practice12K/yr
  • hockey practice equipment12K/yr
  • ice hockey training equipment7K/yr
  • stick handling trainer hockey2K/yr
  • hockey stick handling4K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Training

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Durability”
2.3%of orders come back
“Broke first use”
A buyer, on “Durability”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hockey Training questions

Answered from the same tracked data.