Hockey Toys
FailThe top 5 brands take 100% of clicks, so Hockey Toys is a Fail.
- Flapen Score
- 38 / 100Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 4738
- Market size
- $679K/yr591K searches / yr
- 90-day growth
- -44.7%search demand this quarter
- Competition
- 83%top-5 click share · 3 brands · 12 sellers
Flapen Score
Hockey Toys against its category
The dotted line is the Sports & Outdoors average. Past it, Hockey Toys is stronger. Inside it, weaker.
Market
The Hockey Toys market on Amazon at a glance
Shoppers on Amazon United States searched for Hockey Toys 591K times last year and spent an estimated $679K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 591K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -44.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $679K a year.
- Searches, last 12 months
- 591K
- Growth, 90 days vs prior 90
- -44.7%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $679Ka year
- Peak month
- December7.0× the quietest month
- Top search term
- knee hockey set77K searches a year
02 · Price
A sale here is worth $36.03.
Listings sell for $36.03 on average, from $8.23 to $84.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $36.03 that is $27K to $36K a year per listing.
- Average price
- $36.03inside the $15 to $100 sweet spot
- Price range
- $8.23–$84.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $27K–$36K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Field, Court & Rink Equipment. It carries 1,569 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Field, Court & Rink Equipment
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 1,569per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Hockey Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Franklin Sports NHL Mini Hockey Goal Set
- Price
- $45.94
- Rating
- 4.6/5
- Reviews
- 3,203
- Age
- 19y ago

Franklin Sports Official NHL Kids Mini Knee Hockey Set for Ages 3 and Up - with 2 Goalie Nets 4 Player Sticks 2 Goalie Sticks 4 Foam Hockey Balls and Bag - Hockey Gifts for Boys and Girls - Black
- Price
- $48.71
- Rating
- 4.6/5
- Reviews
- 3,203
- Age
- 12y ago

Franklin Sports NHL Indoor Sport 2 In 1 Set #14213
- Price
- $41.18
- Rating
- 4.5/5
- Reviews
- 3,782
- Age
- 16y ago

Premier Sports Mini Hockey Set Complete 4-Player Indoor Kit with (2) Mini Goals (4) Mini Sticks and (2) Foam Balls
- Price
- $36.03
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 1y ago

Franklin Sports NHL Mini Hockey Set
- Price
- $32.25
- Rating
- 4.6/5
- Reviews
- 1,408
- Age
- 17y ago
Trending
estimated 90-day click momentum
Franklin Sports Official NHL Kids Mini Knee Hockey Set for Ages 3 and Up - with 2 Goalie Nets 4 Player Sticks 2 Goalie Sticks 4 Foam Hockey Balls and Bag - Hockey Gifts for Boys and Girls - Black
- Price
- $48.71
- Rating
- 4.6/5
- Reviews
- 3,203
- Age
- 12y ago

Premier Sports Mini Hockey Set Complete 4-Player Indoor Kit with (2) Mini Goals (4) Mini Sticks and (2) Foam Balls
- Price
- $36.03
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 1y ago

Qirptey 3 in 1 Hover Soccer Ball Toddler Hockey Set with LED Lights Indoor Toys for Kids Soccer Gift for Boys 6-8 8-12 Kids Sports Soccer Games 3 4 5 6 7 8 Year Old Boy Age 4-8 Birthday Gift
- Price
- $29.54
- Rating
- 4.2/5
- Reviews
- 387
- Age
- 1y ago

Franklin Sports Mini Foam Hockey Pucks - Indoor Knee Hockey Pucks for Kids - 3 Soft Foam Pack - Assorted Colors
- Price
- $9.75
- Rating
- 4.6/5
- Reviews
- 1,021
- Age
- 11y ago

Franklin Sports NHL Mini Hockey Goal Set
- Price
- $45.94
- Rating
- 4.6/5
- Reviews
- 3,203
- Age
- 19y ago
Newest
by launch date
Premier Sports Knee Hockey Set Complete 2-Player Indoor Kit with (1) Mini Goal (2) Mini Sticks and (2) Foam Balls
- Price
- $24.24
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 1y ago

Qirptey 3 in 1 Hover Soccer Ball Toddler Hockey Set with LED Lights Indoor Toys for Kids Soccer Gift for Boys 6-8 8-12 Kids Sports Soccer Games 3 4 5 6 7 8 Year Old Boy Age 4-8 Birthday Gift
- Price
- $29.54
- Rating
- 4.2/5
- Reviews
- 387
- Age
- 1y ago

Premier Sports Mini Hockey Set Complete 4-Player Indoor Kit with (2) Mini Goals (4) Mini Sticks and (2) Foam Balls
- Price
- $36.03
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 1y ago

Franklin Sports Mini Hockey Rink Set - Half Rink Knee Hockey Goal Mini Sticks and Ball Set - Indoor Mini Hockey Rink - Official NHL Licensed
- Price
- $84.79
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 6y ago

Franklin Sports NHL Mini Hockey Goal Set
- Price
- $27.79
- Rating
- 4.8/5
- Reviews
- 953
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
12
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- Franklin Sports91%
- Premier Sports7%
- Qirptey2%
Demand
Hockey Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.0×
Search terms
Top Hockey Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- knee hockey set77K/yr
- kids hockey set56K/yr
- toddler hockey set40K/yr
- mini hockey net47K/yr
- knee hockey58K/yr
- mini sticks36K/yr
- toddler hockey30K/yr
- mini hockey31K/yr
- mini hockey sets25K/yr
- indoor hockey set28K/yr
Reviews and returns
What reviews say buyers love and hate about Hockey Toys
We read the reviews and the return reasons for every product selling here.
“The sticks are pretty small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hockey Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









