Hockey Toys
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.03avg listing price — sweet spot $15–$100
Price range
Great$8.23–$84.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$679K$679K/yr · 591K searches
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Okay1,569.38avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-44.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Is hockey toys profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hockey toys is a $679K/yr Amazon United States market (591K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
hockey toys market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $540K–$721K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 150 days
Competition: brands, sellers & click share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Franklin Sports91%
- Premier Sports7%
- Qirptey2%
hockey toys demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.0×
Top hockey toys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- knee hockey set77K/yr
- kids hockey set56K/yr
- toddler hockey set40K/yr
- mini hockey net47K/yr
- knee hockey58K/yr
- mini sticks36K/yr
- toddler hockey30K/yr
- mini hockey31K/yr
- mini hockey sets25K/yr
- indoor hockey set28K/yr
Top hockey toys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Franklin Sports NHL Mini Hockey Goal Set
Franklin Sports$45.944.6★3,203 rev
Franklin Sports Official NHL Kids Mini Knee Hockey Set for Ages 3 and Up - with 2 Goalie Nets 4 Player Sticks 2 Goalie Sticks 4 Foam Hockey Balls and Bag - Hockey Gifts for Boys and Girls - Black
Franklin Sports$48.714.6★3,203 rev
Franklin Sports NHL Indoor Sport 2 In 1 Set #14213
Franklin Sports$41.184.5★3,782 rev
Premier Sports Mini Hockey Set Complete 4-Player Indoor Kit with (2) Mini Goals (4) Mini Sticks and (2) Foam Balls
Premier Sports$36.034.6★90 rev
Franklin Sports NHL Mini Hockey Set
Franklin Sports$32.254.6★1,408 rev
Newest
by launch date
Premier Sports Knee Hockey Set Complete 2-Player Indoor Kit with (1) Mini Goal (2) Mini Sticks and (2) Foam Balls
Premier Sports$24.2470 rev
Qirptey 3 in 1 Hover Soccer Ball Toddler Hockey Set with LED Lights Indoor Toys for Kids Soccer Gift for Boys 6-8 8-12 Kids Sports Soccer Games 3 4 5 6 7 8 Year Old Boy Age 4-8 Birthday Gift
Qirptey$29.54387 rev
Premier Sports Mini Hockey Set Complete 4-Player Indoor Kit with (2) Mini Goals (4) Mini Sticks and (2) Foam Balls
Premier Sports$36.0390 rev
Franklin Sports Mini Hockey Rink Set - Half Rink Knee Hockey Goal Mini Sticks and Ball Set - Indoor Mini Hockey Rink - Official NHL Licensed
Franklin Sports$84.79398 rev
Franklin Sports NHL Mini Hockey Goal Set
Franklin Sports$27.79953 rev
Trending
90-day click momentumFranklin Sports Official NHL Kids Mini Knee Hockey Set for Ages 3 and Up - with 2 Goalie Nets 4 Player Sticks 2 Goalie Sticks 4 Foam Hockey Balls and Bag - Hockey Gifts for Boys and Girls - Black
Franklin Sports$48.714.6★
Premier Sports Mini Hockey Set Complete 4-Player Indoor Kit with (2) Mini Goals (4) Mini Sticks and (2) Foam Balls
Premier Sports$36.034.6★
Qirptey 3 in 1 Hover Soccer Ball Toddler Hockey Set with LED Lights Indoor Toys for Kids Soccer Gift for Boys 6-8 8-12 Kids Sports Soccer Games 3 4 5 6 7 8 Year Old Boy Age 4-8 Birthday Gift
Qirptey$29.544.2★
Franklin Sports Mini Foam Hockey Pucks - Indoor Knee Hockey Pucks for Kids - 3 Soft Foam Pack - Assorted Colors
Franklin Sports$9.754.6★
Franklin Sports NHL Mini Hockey Goal Set
Franklin Sports$45.944.6★
What reviews say buyers love and hate about hockey toys
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids”
“Quality is great assembly is so quick and easy”
“Worth it”
“Durable and fun”
“does what it's supposed to do”
“Perfect indoor rink”
“Just the right size”
“they are adjustable”
“Great gift”
“Great beginner hockey sticks”
What buyers complain about
“The sticks are pretty small”
“Breaks”
“Cheap quality”
“So so very cheap”
“A lot to put together”
“Pick broke, stick broke”
“Very flimsy and breaks easily”
“This is a bad one the goals are cheap plastic”
“the packaging indicates this is a used or returned set”
“Then didnt work”
Top return reasons
Common hockey toys questions
- Is hockey toys profitable to sell on Amazon United States?
- The niche generates $679K/yr across 13 tracked products. 90-day search growth is -44.7%. Flapen's verdict: Skip it (38/100).
- How competitive is the hockey toys niche?
- 3 brands and 12 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hockey toys?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.4%.
- When does demand for hockey toys peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.0× the quietest.
- What does it cost to enter the hockey toys niche?
- Listings span $8.23–$84.79; the average listing price is $36.03 (sweet spot $15–$100). The average incumbent carries 1,569 reviews — the moat a new listing must climb.