Is hockey targets profitable to sell on Amazon United States?

The niche generates $49K/yr across 17 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -31.8%. Flapen's verdict: Skip it (40/100).

How competitive is the hockey targets niche?

8 brands and 14 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in hockey targets?

Top complaints mined from reviews: Durability, Quality-Overall, Strap/String Quality. The return rate is 4.0%.

When does demand for hockey targets peak?

Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.

What does it cost to enter the hockey targets niche?

Listings span $15.24–$98.96; the average listing price is $33.62 (sweet spot $15–$100). The average incumbent carries 531 reviews — the moat a new listing must climb.

Hockey Targets

Skip it

Soft demand (-31.8% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$33.62

avg listing price — sweet spot $15–$100

Price range

Incredible$15.24–$98.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Good530.76

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$49K

$49K/yr · 46K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-31.8%

90-day search growth — must beat 0% to launch

Is hockey targets profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hockey targets is a $49K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

hockey targets market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $50K–$67K; units × avg price
Conversion rate: 3.2%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 12.0%
Avg brand age: 46 months
Avg seller age: 169 days

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Franklin Sports52%
EALER17%
Hikeen13%
Top Shelf Targets9%
Arrowbash4%
Luxiv2%
Open — no brand owns it (2 brands, 2%)

hockey targets demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Open Trend

Top hockey targets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hockey targets14K/yr -26.1%3.0% conv.
hockey net targets10K/yr -49.3%3.4% conv.
hockey goal targets7K/yr -37.7%3.9% conv.
hockey shooting targets7K/yr -27.0%2.9% conv.
hockey targets for net5K/yr -8.2%4.9% conv.
ice hockey goal targets3K/yr -18.6%1.9% conv.

All search terms

Top hockey targets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Franklin Sports Hockey Shooting Targets - NHL - 4 Knock Out Targets with Goal Attachments

Franklin Sports$27.344.1★574 rev

Franklin Sports NHL Hockey Shooting Target - 54 x 44

Franklin Sports$18.724.1★2,462 rev

Franklin Sports NHL SX Pro 72-Inch Championship Shooting Target 72-by-48-Inch

Franklin Sports$38.104.1★2,462 rev

EALER Hockey Shooting Targets Shooting Training Aid Six Targets per Set Easy to Hang and Quite Teens Adult Players 6 Hockey Targets & 2 Straps

EALER$39.404.6★18 rev

EALER HTST50 72 x 48 Hockey Goalie Shooting Target - Hockey Goal Practice Targets with 11 Target Holes - Premium Tear-Proof Heavy-Duty Fabric

EALER$98.964.4★23 rev

Newest

by launch date

Hockey Shooting Targets Silicone Goal Target Discs for Hockey & Lacrosse Training Improve Accuracy Reusable High-Visibility Durable Shooting Aid for Players & Backyard Practice

JUNNEE$15.241 rev

4mo ago

4P Magnetic Hockey Shooting Targets Luxiv Silicone Shooting Goal Discs for Training Magnet Lacrosse Goal Targets for Soccer Baseball Practice

Luxiv$19.817 rev

6mo ago

Hikeen Heavy Duty Magnetic Hockey Shooting Targets-7.9 Accuracy Trainers Hockey Targets with Hanging Rope for Hockey & Lacrosse Nets(4 Packs)

Hikeen$35.7640 rev

9mo ago

4+1Pcs Magnetic Hockey Targets-Withstand Powerful Shooting Silicone Goal Target Discs with Bag Ideal Training Equipment for Hockey Lacrosse Nets & Soccer Baseball Practice Accuracy

Coldairsoap$19.182 rev

9mo ago

Hikeen 4 Pcs Professional Hockey Targets-Durable 5mm Thick PVC Goal Targets Can Withstand Powerful ShootingIdeal Training Equipment for Hockey Lacrosse Soccer Accuracy Practice

Hikeen$25.9739 rev

10mo ago

What reviews say buyers love and hate about hockey targets

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“The build quality is better than I expected too”

Size-Overall14%

“Fits good”

Durability11%

“Feels very sturdy”

Value For Money8%

“We like that this set is less than half of the price of the other brand”

Ease Of Use8%

“Overall, simple”

Fun/Entertainment Experience5%

“fun”

Efficiency5%

“These Work Great”

Exercise/Sports Suitability4%

“Good for practicing”

Material Quality4%

“Muy buena calidad del material.”

Functionality-Overall4%

“works”

What buyers complain about

Durability38%

“Broke first use”

Quality-Overall17%

“Cheap, broke almost immediately”

Strap/String Quality16%

“not sure why the essential straps to be strong enough to hurl pucks at are so short”

Size-Overall6%

“it didnt fit that net either”

Adhesion/Stickiness4%

“zero glue or whatever they used on them”

Add-Ons/Attachments4%

“I did wish that it attached more firmly”

Advertised Vs Actual Product3%

“Misleading”

Suitability Winter Weather3%

“they are not suitable for cold weather”

Suitability Hot Weather2%

“They all broke on first shot in 75 degree weather”

Visibility2%

“Granted, maybe it is clear for some people, but it was not clear at all for us”

Top return reasons

Size-Overall57%

Advertised Vs Actual Product9%

Durability7%

Strap/String Quality6%

Material Quality5%

Quality-Overall3%

Defective Material/Parts2%

Compatibility-Overall2%

Functionality-Overall1%

Value For Money1%

Common hockey targets questions

Is hockey targets profitable to sell on Amazon United States?: The niche generates $49K/yr across 17 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -31.8%. Flapen's verdict: Skip it (40/100).
How competitive is the hockey targets niche?: 8 brands and 14 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in hockey targets?: Top complaints mined from reviews: Durability, Quality-Overall, Strap/String Quality. The return rate is 4.0%.
When does demand for hockey targets peak?: Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
What does it cost to enter the hockey targets niche?: Listings span $15.24–$98.96; the average listing price is $33.62 (sweet spot $15–$100). The average incumbent carries 531 reviews — the moat a new listing must climb.