Hockey Tape
Worth a lookShows low returns (0.8%), but soft demand (-29.7% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Price range
Great$5.04–$55.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$987K$987K/yr · 657K searches
Avg price
Great$15.17avg listing price — sweet spot $15–$100
Review moat
Okay1,696.05avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-29.7%90-day search growth — must beat 0% to launch
Is hockey tape profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hockey tape is a $987K/yr Amazon United States market (657K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
hockey tape market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- $759K–$910K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 151 days
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
35
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
4%
- EAGLES55%
- Howies20%
- ADMITRY8%
- D-Xam6%
- sports tape4%
- Guirnd3%
- Open — no brand owns it (3 brands, 4%)
hockey tape demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top hockey tape search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hockey tape529K/yr
- hockey stick tape90K/yr
- stick tape16K/yr
- cloth hockey tape4K/yr
- hockey blade tape4K/yr
- hokey tape4K/yr
- hocky tape3K/yr
- ice hockey tape3K/yr
- hockey blade stick tape2K/yr
- hockey tale2K/yr
Top hockey tape products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hockey Tape Black 1inch Grip Tape 2 Roll Athletic Sports Tape Water-Resistan Multipurpose Cloth Tape for Lacrosse Baseball & Softball Bats Pullup Bars Sports Gift Wrist Ankle Foot Gymnastics Bar
EAGLES$7.224.5★3,818 rev
EAGLES 4 Pack Hockey Tape Black White or Clear Multipurpose Durable Cloth or PVC Tape Roll - Strong Adhesive - Hokey Sports Gifts Accessories Equipment Gear Latex-Free Hypoallergenic
EAGLES$10.084.3★366 rev
Howies Hockey - Black Hockey Tape 1 Pack - Cloth Stick Tape - Strong Long-Lasting Adhesive for Stick Blade Lacrosse Baseball - 1 Inch x 24 Yards - Professional Quality
Howies$9.034.7★1,760 rev
Hockey Tape Black Grip Tape 2 Roll Athletic Sports Tape 1inch Multipurpose Cloth Tape for Lacrosse Stick Handles Pullup Bars Tools Fingers - Water-Resistan Protect from Scratches Smudges Goon Tape
D-Xam$8.384.5★180 rev
ADMITRY Athletic Tape 5 Pack Black Sports Tape Strong Stick No Sticky Residue for Hockey Climbing Sports Medical Splints
ADMITRY$8.674.4★5,833 rev
Newest
by launch date
Noway Hockey Tape Durable Cloth Hockey Stick Tape for Blade and Handle Grip Strong Adhesive and Water Resistant 1 Wide x 26 Yards Length Made in USA (White 1 Pack)
Noway Hockey$8.0048 rev
Hockey Tape Black Grip Tape 2 Roll Athletic Sports Tape 1inch Multipurpose Cloth Tape for Lacrosse Stick Handles Pullup Bars Tools Fingers - Water-Resistan Protect from Scratches Smudges Goon Tape
D-Xam$8.38180 rev
Guirnd Hockey Tape 2 Roll Strong Adhesive Goon Tape Multipurpose Cloth Tape 1 Inch x 49.5 FT Each Roll Hockey Stick Tape for Sports Handles Pullup Bars Bats Rackets Tools
Guirnd$6.78282 rev
EAGLES Bulk Hockey Tape 1 or 6 Pack Black White or Clear Multipurpose Tape Roll - Strong Adhesive - Durable Cloth or PVC Tape - Hokey Sports Gifts Accessories Equipment Gear
EAGLES$16.46323 rev
EAGLES Hockey Tape Multipurpose Cloth Tape Roll for Lacrosse Baseball & Softball Bats Rackets Pullup Bars Gardening Tools Sports Gift Perfect for Wrist Ankle Foot Knee and Hand Taping (Clear)
EAGLES$7.563,818 rev
Trending
90-day click momentumNoway Hockey Tape Durable Cloth Hockey Stick Tape for Blade and Handle Grip Strong Adhesive and Water Resistant 1 Wide x 26 Yards Length Made in USA (White 1 Pack)
Noway Hockey$8.004.8★
Howies Clear Hockey Tape - 12-Pack Bulk Shin Guard Sock Tape
Howies$55.944.6★
Howies Hockey Tape - 3 Pack White Cloth Stick Tape - Made in USA
Howies$22.534.4★
EAGLES Hockey Tape Multipurpose Cloth Tape Roll for Lacrosse Baseball & Softball Bats Rackets Pullup Bars Gardening Tools Sports Gift Perfect for Wrist Ankle Foot Knee and Hand Taping (Pink)
EAGLES$6.014.6★
Hockey Tape Black Grip Tape 2 Roll Athletic Sports Tape 1inch Multipurpose Cloth Tape for Lacrosse Stick Handles Pullup Bars Tools Fingers - Water-Resistan Protect from Scratches Smudges Goon Tape
D-Xam$8.384.5★
What reviews say buyers love and hate about hockey tape
What buyers praise and complain about, mined from review topics.What buyers love
“Sticks well”
“provides a comfortable grip”
“Very good quality hockey tape”
“Good for the price”
“As advertised”
“has held up well so far”
“Easy to use”
“otherwise it does its job”
“Ive used it on both the blade and the handle, and it holds up through hard practices and full games without peeling or fraying halfway through”
“I can see how this would be very effective for that”
What buyers complain about
“Terrible Adhesive”
“Not grippy enough”
“Needs to be thicker”
“And appreciate how this got missed in quality control”
“Not long lasting”
“Old stock, very hard to pull”
“This is not the elastic sports tape for muscles, tendons, injuries, etc”
“The rolls are also much smaller than other brands”
“falsely advertised to include the tin”
“product received is obviously used”
Top return reasons
Common hockey tape questions
- Is hockey tape profitable to sell on Amazon United States?
- The niche generates $987K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the hockey tape niche?
- 9 brands and 35 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in hockey tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Grip, Thickness. The return rate is 0.8%.
- When does demand for hockey tape peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the hockey tape niche?
- Listings span $5.04–$55.94; the average listing price is $15.17 (sweet spot $15–$100). The average incumbent carries 1,696 reviews — the moat a new listing must climb.