Hockey Sticks
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$31.31avg listing price — sweet spot $15–$100
Price range
Great$8.23–$55.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Market size
Good$768K$768K/yr · 1.1M searches
Review moat
Okay1,841.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.8%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Is hockey sticks profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hockey sticks is a $768K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
hockey sticks market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $783K–$939K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 4.3%
- Avg brand age
- 46 months
- Avg seller age
- 151 days
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
21
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
59%
Top 20: 93%
Open market
0%
- Franklin Sports72%
- Wraparound13%
- GoSports7%
- Premier Sports5%
- Qirptey1%
- Liberty Imports1%
hockey sticks demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.4×
Top hockey sticks search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hockey stick304K/yr
- street hockey sticks105K/yr
- street hockey63K/yr
- hockey sticks80K/yr
- kids hockey set56K/yr
- street hockey set48K/yr
- kids hockey stick53K/yr
- street hockey stick32K/yr
- toddler hockey set40K/yr
- youth hockey stick39K/yr
Top hockey sticks products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Franklin Sports Official NHL Kids Mini Knee Hockey Set for Ages 3 and Up - with 2 Goalie Nets 4 Player Sticks 2 Goalie Sticks 4 Foam Hockey Balls and Bag - Hockey Gifts for Boys and Girls - Black
Franklin Sports$48.714.6★3,203 rev
Franklin Sports NHL Mini Hockey Goal Set
Franklin Sports$45.944.6★3,203 rev
Wraparound Hockey Stick Blade Protector for Off Ice Training Street Hockey Long Lasting Cuts to Fit Kids Intermediate Senior Sticks Training Equipment Accessories Gear (Black 1 Pack)
Wraparound$32.644.4★2,632 rev
Franklin Sports NHL Youth Street Hockey Starter Set
Franklin Sports$23.174.3★5,209 rev
GoSports Hockey Street Sticks - Premium Wooden Hockey Sticks for Street Hockey
GoSports$28.984.3★763 rev
Newest
by launch date
Franklin Sports Street Hockey Sticks - Power X Junior Street Hockey Stick - Wood and Fiberglass Shaft - ABS Blade - One Piece Stick - 52 Right Handed
Franklin Sports$34.381,806 rev
Franklin Sports NHL Anaheim Ducks Street Hockey Stick - 48 Junior Right Handed Hockey Stick - NHL Team Jr. Street Hockey Sticks - Fused Wood Hockey Stick for Street + Roller Hockey - Righty
Franklin Sports$39.77371 rev
Qirptey 3 in 1 Hover Soccer Ball Toddler Hockey Set with LED Lights Indoor Toys for Kids Soccer Gift for Boys 6-8 8-12 Kids Sports Soccer Games 3 4 5 6 7 8 Year Old Boy Age 4-8 Birthday Gift
Qirptey$29.54387 rev
Premier Sports 12-Pack All-Weather Street Hockey Balls Durable Low-Bounce High-Visibility Balls with Reusable Storage Bag Premier Regulation Size
Premier Sports$25.00129 rev
Premier Sports Kids Hockey Set (4) Sticks (2) Mini Goals (1) Foam & (1) Standard Balls Complete Beginner Set for Ages 3-9
Premier Sports$49.20115 rev
Trending
90-day click momentumWraparound Hockey Stick Blade Protector for Off Ice Training Street Hockey Long Lasting Cuts to Fit Kids Intermediate Senior Sticks Training Equipment Accessories Gear (Black 1 Pack)
Wraparound$32.644.4★
Wraparound Hockey Stick Blade Protector for Off Ice Training Street Hockey Long Lasting Cuts to Fit Kids Intermediate Senior Sticks Training Equipment Accessories Gear (White 1 Pack)
Wraparound$32.724.4★
Premier Sports 12-Pack All-Weather Street Hockey Balls Durable Low-Bounce High-Visibility Balls with Reusable Storage Bag Premier Regulation Size
Premier Sports$25.004.7★
Franklin Sports Street Hockey Sticks - Power X Junior Street Hockey Stick - Wood and Fiberglass Shaft - ABS Blade - One Piece Stick - 52 Right Handed
Franklin Sports$34.384.4★
Franklin Sports NHL 1090 Left Shot Phantom Street Hockey Stick 48
Franklin Sports$25.354.3★
What reviews say buyers love and hate about hockey sticks
What buyers praise and complain about, mined from review topics.What buyers love
“The balls are great quality”
“Great for kids and fun”
“Durable”
“Just the right size”
“Good for the price”
“Recommend for beginners”
“Just like I remember”
“Soft and easy to play with”
“Adjustable and Comfortable”
“Bright colors helps the kids find them when they end up in the grass or bushes”
What buyers complain about
“Broken after use”
“Extremely small”
“The sticks are mid quality”
“So so very cheap”
“was not as sturdy as I thought they would be”
“Pick broke, stick broke”
“Misinformation”
“A lot to put together”
“Durability is questionable — materials feel a bit cheap”
“hard to keep control of anything”
Top return reasons
Common hockey sticks questions
- Is hockey sticks profitable to sell on Amazon United States?
- The niche generates $768K/yr across 27 tracked products. 90-day search growth is -38.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the hockey sticks niche?
- 6 brands and 21 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in hockey sticks?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.0%.
- When does demand for hockey sticks peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.4× the quietest.
- What does it cost to enter the hockey sticks niche?
- Listings span $8.23–$55.03; the average listing price is $31.31 (sweet spot $15–$100). The average incumbent carries 1,841 reviews — the moat a new listing must climb.