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Hockey Stick Bag

Fail

Demand is soft, at -14.1% this quarter, so Hockey Stick Bag is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$157K/yr42K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
75%top-5 click share · 9 brands · 17 sellers

Flapen Score

Hockey Stick Bag against its category

The dotted line is the Sports & Outdoors average. Past it, Hockey Stick Bag is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Stick Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Hockey Stick Bag 42K times last year and spent an estimated $157K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
14.3%
Market size, estimated
$157Ka year
Peak month
January1.7× the quietest month
Top search term
hockey stick bag30K searches a year

02 · Price

A sale here is worth $26.30.

Listings sell for $26.30 on average, from $14.92 to $36.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $26.30 that is $7K to $13K a year per listing.

Average price
$26.30inside the $15 to $100 sweet spot
Price range
$14.92–$36.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #17 within Ice Hockey. It carries 219 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#17in Ice Hockey
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
219per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Hockey Stick Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

17

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

14%

  • Brand 137%
  • Brand 215%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (3 brands, 14%)

Demand

Hockey Stick Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Hockey Stick Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hockey stick bag30K/yr
  • hockey stick bag for airplane5K/yr
  • hockey stick travel bag for airplane4K/yr
  • hockey stick travel bag3K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Stick Bag

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Only fits 2 tightly”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hockey Stick Bag questions

Answered from the same tracked data.