Hockey Skates
FailDemand is soft, at -75.3% this quarter, so Hockey Skates is a Fail.
- Flapen Score
- 36 / 100Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 4736
- Market size
- $90K/yr586K searches / yr
- 90-day growth
- -75.3%search demand this quarter
- Competition
- 33%top-5 click share · 15 brands · 31 sellers
Flapen Score
Hockey Skates against its category
The dotted line is the Sports & Outdoors average. Past it, Hockey Skates is stronger. Inside it, weaker.
Market
The Hockey Skates market on Amazon at a glance
Shoppers on Amazon United States searched for Hockey Skates 586K times last year and spent an estimated $90K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 586K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -75.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
- Searches, last 12 months
- 586K
- Growth, 90 days vs prior 90
- -75.3%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $90Ka year
- Peak month
- January11.7× the quietest month
- Top search term
- hockey skates129K searches a year
02 · Price
A sale here is worth $102.99.
Listings sell for $102.99 on average, from $24.12 to $481.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $102.99 that is $0 to $10K a year per listing.
- Average price
- $102.99above the $15 to $100 sweet spot
- Price range
- $24.12–$481.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 10.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
51% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #169 within Ice Hockey. It carries 195 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 82%
- Out of stock, average day
- 17.1%
- Average rank
- #169in Ice Hockey
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 195per listing
- Listings tracked
- 51
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Hockey Skates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
15 rising
Sellers
31
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
33%
Top 20: 71%
Open market
17%
- Brand 136%
- Brand 225%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 65%
- Open — no brand owns it (9 brands, 17%)
Demand
Hockey Skates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 11.7×
Search terms
Top Hockey Skates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hockey skates129K/yr
- ice hockey skates32K/yr
- ice skates men85K/yr
- mens ice skates73K/yr
- bauer hockey skates31K/yr
- mens hockey skates45K/yr
- bauer skates19K/yr
- hockey skates men26K/yr
- bauer ice hockey skates12K/yr
- ice skates for men19K/yr
Reviews and returns
What reviews say buyers love and hate about Hockey Skates
We read the reviews and the return reasons for every product selling here.
“Poor quality build”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hockey Skates questions
Answered from the same tracked data.









