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Hockey Skates

Fail

Demand is soft, at -75.3% this quarter, so Hockey Skates is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$90K/yr586K searches / yr
90-day growth
-75.3%search demand this quarter
Competition
33%top-5 click share · 15 brands · 31 sellers

Flapen Score

Hockey Skates against its category

The dotted line is the Sports & Outdoors average. Past it, Hockey Skates is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Skates market on Amazon at a glance

Shoppers on Amazon United States searched for Hockey Skates 586K times last year and spent an estimated $90K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 586K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -75.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
586K
Growth, 90 days vs prior 90
-75.3%
Conversion, latest week
0.1%
Market size, estimated
$90Ka year
Peak month
January11.7× the quietest month
Top search term
hockey skates129K searches a year

02 · Price

A sale here is worth $102.99.

Listings sell for $102.99 on average, from $24.12 to $481.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $102.99 that is $0 to $10K a year per listing.

Average price
$102.99above the $15 to $100 sweet spot
Price range
$24.12–$481.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
10.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #169 within Ice Hockey. It carries 195 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
82%
Out of stock, average day
17.1%
Average rank
#169in Ice Hockey
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
195per listing
Listings tracked
51

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Hockey Skates products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

$0$3K$5K$8K$11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

31

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

33%

Top 20: 71%

Open market

17%

  • TronX36%
  • Rollerblade25%
  • Bauer6%
  • 5th Element6%
  • Nattork5%
  • Generic5%
  • Open — no brand owns it (9 brands, 17%)

Demand

Hockey Skates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 11.7×

Search terms

Top Hockey Skates search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hockey skates129K/yr
  • ice hockey skates32K/yr
  • ice skates men85K/yr
  • mens ice skates73K/yr
  • bauer hockey skates31K/yr
  • mens hockey skates45K/yr
  • bauer skates19K/yr
  • hockey skates men26K/yr
  • bauer ice hockey skates12K/yr
  • ice skates for men19K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Skates

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
10.0%of orders come back
“Poor quality build”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hockey Skates questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data