Hockey Skates
FailDemand is soft, at -75.3% this quarter, so Hockey Skates is a Fail.
- Flapen Score
- 36 / 100Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 4736
- Market size
- $90K/yr586K searches / yr
- 90-day growth
- -75.3%search demand this quarter
- Competition
- 33%top-5 click share · 15 brands · 31 sellers
Flapen Score
Hockey Skates against its category
The dotted line is the Sports & Outdoors average. Past it, Hockey Skates is stronger. Inside it, weaker.
Market
The Hockey Skates market on Amazon at a glance
Shoppers on Amazon United States searched for Hockey Skates 586K times last year and spent an estimated $90K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 586K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -75.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
- Searches, last 12 months
- 586K
- Growth, 90 days vs prior 90
- -75.3%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $90Ka year
- Peak month
- January11.7× the quietest month
- Top search term
- hockey skates129K searches a year
02 · Price
A sale here is worth $102.99.
Listings sell for $102.99 on average, from $24.12 to $481.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $102.99 that is $0 to $10K a year per listing.
- Average price
- $102.99above the $15 to $100 sweet spot
- Price range
- $24.12–$481.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 10.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
51% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #169 within Ice Hockey. It carries 195 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 82%
- Out of stock, average day
- 17.1%
- Average rank
- #169in Ice Hockey
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 195per listing
- Listings tracked
- 51
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Hockey Skates products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TronX Stryker Adjustable Senior Intermediate Junior Youth Roller Inline Hockey Skates 2024 New Model (JR Skate 2-5 (Shoe Size 3.5-6.5))
- Price
- $91.91
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 2y ago

TronX Stryker 3.0 Senior Adult Men Women Junior Kids Ice Hockey Skates New Model (Skate Size 13 (Shoe Size 14-14.5))
- Price
- $67.52
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 2y ago

Bladerunner Ice by Rollerblade Igniter Mens Adult Ice Skates Black and Lime
- Price
- $75.84
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 1y ago

TronX Stryker 3.0 Senior Adult Men Women Junior Kids Ice Hockey Skates New Model (Skate Size 1 (Shoe Size 2-2.5))
- Price
- $59.33
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 2y ago

TronX Stryker Adjustable Senior Intermediate Junior Youth Roller Inline Hockey Skates 2024 New Model (YTH Skate 11-1 (Shoe Size 13-3))
- Price
- $92.28
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 2y ago
Trending
estimated 90-day click momentum
5th Element Enforcer Inline Roller Hockey Skate for Men | Adult Street Outdoor Indoor Use Roller Skating (8)
- Price
- $106.31
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 2y ago

TronX Stryker Adjustable Senior Intermediate Junior Youth Roller Inline Hockey Skates 2024 New Model (YTH Skate 11-1 (Shoe Size 13-3))
- Price
- $92.28
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 2y ago

Bladerunner Ice by Rollerblade Igniter Mens Adult Ice Skates Black and Lime
- Price
- $68.74
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 1y ago

Bauer X Intermediate Ice Hockey Skates (Width D Size: 5.5)
- Price
- $209.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Alkali Cele Adjustable Senior Junior Youth Roller Inline Hockey Skates New for 2023 (JR Skate 2-5 (Shoe Size 3.5-6.5))
- Price
- $90.97
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 3y ago
Newest
by launch date
Nattork Ice Hockey Skates for Men Women Youth Stainless Steel Blades Lightweight & Durable for Superior Ankle Support and Agile Skating with Coolmax Fabric
- Price
- $70.19
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 10mo ago

Nattork Black Figure Skates Excellence Stainless Steel Blades Ice Figure Skating with Enhanced Support Strength Performance and Ultimate Comfort for Man and Woman
- Price
- $41.68
- Rating
- 4.1/5
- Reviews
- 203
- Age
- 12mo ago

Bladerunner Ice by Rollerblade Igniter Mens Adult Ice Skates Black and Lime
- Price
- $75.84
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 1y ago

Bladerunner Ice by Rollerblade Igniter Mens Adult Ice Skates Black and Lime
- Price
- $86.98
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 1y ago

Bladerunner Ice by Rollerblade Igniter Mens Adult Ice Skates Black and Lime
- Price
- $88.94
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
15 rising
Sellers
31
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 71%
Open market
17%
- TronX36%
- Rollerblade25%
- Bauer6%
- 5th Element6%
- Nattork5%
- Generic5%
- Open — no brand owns it (9 brands, 17%)
Demand
Hockey Skates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 11.7×
Search terms
Top Hockey Skates search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hockey skates129K/yr
- ice hockey skates32K/yr
- ice skates men85K/yr
- mens ice skates73K/yr
- bauer hockey skates31K/yr
- mens hockey skates45K/yr
- bauer skates19K/yr
- hockey skates men26K/yr
- bauer ice hockey skates12K/yr
- ice skates for men19K/yr
Reviews and returns
What reviews say buyers love and hate about Hockey Skates
We read the reviews and the return reasons for every product selling here.
“Poor quality build”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hockey Skates questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









