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Hockey Puck

Maybe

Products sell for $31.90 on average, inside the sweet spot. But demand is soft, at -27.1% this quarter, so Hockey Puck is a Maybe.

Flapen Score
57
57 / 100
Top 17% of 8,101 Sports & Outdoors niches · +10 vs the category median of 47
Market size
$1.4M/yr470K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
56%top-5 click share · 10 brands · 15 sellers

Flapen Score

Hockey Puck against its category

The dotted line is the Sports & Outdoors average. Past it, Hockey Puck is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Puck market on Amazon at a glance

Shoppers on Amazon United States searched for Hockey Puck 470K times last year and spent an estimated $1.4M. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
470K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
9.3%
Market size, estimated
$1.4Ma year
Peak month
December2.7× the quietest month
Top search term
hockey pucks280K searches a year

02 · Price

A sale here is worth $31.90.

Listings sell for $31.90 on average, from $4.93 to $109.56. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $31.90 that is $48K to $64K a year per listing.

Average price
$31.90inside the $15 to $100 sweet spot
Price range
$4.93–$109.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$48K–$64K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #13 within Ice Hockey. It carries 631 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
3.7%
Average rank
#13in Ice Hockey
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
631per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Hockey Puck products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

15

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

10%

  • Brand 135%
  • Brand 216%
  • Brand 314%
  • Brand 414%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 10%)

Demand

Hockey Puck search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Hockey Puck search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hockey pucks280K/yr
  • hockey puck78K/yr
  • puck28K/yr
  • ice hockey pucks24K/yr
  • pucks18K/yr
  • hockey pucks bulk9K/yr
  • nhl hockey pucks6K/yr
  • nhl puck4K/yr
  • rubber hockey puck3K/yr
  • practice pucks hockey3K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Puck

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
18%of negative reviews mention “Advertised Vs Actual Product”
1.4%of orders come back
“Deceptive advertising”
A buyer, on “Advertised Vs Actual Product”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hockey Puck questions

Answered from the same tracked data.