Hockey Passer
FailDemand is soft, at -29.8% this quarter, so Hockey Passer is a Fail.
- Flapen Score
- 34 / 100Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 4734
- Market size
- $77K/yr55K searches / yr
- 90-day growth
- -29.8%search demand this quarter
- Competition
- 75%top-5 click share · 10 brands · 14 sellers
Flapen Score
Hockey Passer against its category
The dotted line is the Sports & Outdoors average. Past it, Hockey Passer is stronger. Inside it, weaker.
Market
The Hockey Passer market on Amazon at a glance
Shoppers on Amazon United States searched for Hockey Passer 55K times last year and spent an estimated $77K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -29.8%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $77Ka year
- Peak month
- December5.4× the quietest month
- Top search term
- hockey passer24K searches a year
02 · Price
A sale here is worth $97.86.
Listings sell for $97.86 on average, from $34.17 to $233.94. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $97.86 that is $0 to $10K a year per listing.
- Average price
- $97.86inside the $15 to $100 sweet spot
- Price range
- $34.17–$233.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 5.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #179 within Ice Hockey. It carries 134 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 92%
- Out of stock, average day
- 7.7%
- Average rank
- #179in Ice Hockey
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 134per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Hockey Passer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
14
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
16%
- Brand 129%
- Brand 217%
- Brand 313%
- Brand 410%
- Brand 58%
- Brand 66%
- Open — no brand owns it (4 brands, 16%)
Demand
Hockey Passer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Hockey Passer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hockey passer24K/yr
- hockey rebounder18K/yr
- hockey passer rebounder8K/yr
- hockey rebounder passer5K/yr
Reviews and returns
What reviews say buyers love and hate about Hockey Passer
We read the reviews and the return reasons for every product selling here.
“Does not work at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hockey Passer questions
Answered from the same tracked data.









