Skip to content
53

Hockey Net

Worth a look

Shows a sweet-spot price point ($48.11 avg), but soft demand (-34.8% this quarter) keeps it on the watch list.

Market size 82Growth 8Conversion 27Competition 73Returns 71Price range 37Avg price 94Brand share 25Review moat 55Quality gap 67

Avg price

Great$48.11

avg listing price — sweet spot $15–$100

Market size

Great$1.2M

$1.2M/yr · 1.2M searches

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,311.34

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$8.20–$240.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-34.8%

90-day search growth — must beat 0% to launch

Is hockey net profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hockey net is a $1.2M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb–Mar–Apr–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

hockey net market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
25K–30K
avg 250–500/product
Revenue / yr
$1.2M–$1.4M
units × avg price
Conversion rate
2.1%
Avg BSR
#55
Page quality
0%
Prime
96%
Sponsored
80%
Out of stock
12.4%
Avg brand age
51 months
Avg seller age
146 days

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

32

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

41%

Top 20: 76%

Open market

7%

  • Franklin Sports67%
  • Wraparound10%
  • GoSports6%
  • EALER4%
  • AOLIGEIJS3%
  • Premier Sports3%
  • Open — no brand owns it (7 brands, 7%)

hockey net demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.8% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, Dec · busiest ÷ quietest = 5.1×

Top hockey net search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • hockey stick304K/yr
  • hockey net201K/yr
  • street hockey sticks105K/yr
  • hockey goal83K/yr
  • street hockey63K/yr
  • hockey sticks80K/yr
  • street hockey set48K/yr
  • kids hockey stick53K/yr
  • street hockey net34K/yr
  • street hockey stick32K/yr
All search terms

Top hockey net products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$37K6%$74K9%$111K12%$149K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about hockey net

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good quality and easy to build”

Durability12%

“Seems like a durable material and good construction”

Size-Overall9%

“Fit Perfectly”

Value For Money9%

“Money well spent”

Fun/Entertainment Experience8%

“Great for kids and fun”

Suitability Beginner3%

“Recommend for beginners”

Advertised Vs Actual Product3%

“Does the job”

Ease Of Use2%

“Very versatile net”

Efficiency2%

“Works great”

Soft Feel2%

“Soft and easy to play with”

What buyers complain about

Durability24%

“Broken after use”

Size-Overall11%

“Bigger than expected”

Quality-Overall10%

“The sticks are mid quality”

Strength6%

“The plastic parts are extremely brittle”

Value For Money4%

“cheap for the money”

Advertised Vs Actual Product4%

“Misleading”

Material Quality4%

“Durability is questionable — materials feel a bit cheap”

Adhesion/Stickiness3%

“Sticks arent the best”

Instructions/User Manual/Troubleshooting2%

“Instructions are horrible”

Ease Of Use2%

“hard to keep control of anything”

Top return reasons

Size-Overall53%
Advertised Vs Actual Product8%
Value For Money6%
Defective Material/Parts5%
Quality-Overall4%
Material Quality3%
Adhesion/Stickiness3%
Durability2%
Strength2%
Hard Feel2%

Common hockey net questions

Is hockey net profitable to sell on Amazon United States?
The niche generates $1.2M/yr across 50 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the hockey net niche?
13 brands and 32 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in hockey net?
Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.2%.
When does demand for hockey net peak?
Demand peaks in Jan–Feb–Mar–Apr–Dec; the busiest month runs 5.1× the quietest.
What does it cost to enter the hockey net niche?
Listings span $8.20–$240.28; the average listing price is $48.11 (sweet spot $15–$100). The average incumbent carries 1,311 reviews — the moat a new listing must climb.