Hockey Neck Guard
FailDemand is soft, at -38.2% this quarter, so Hockey Neck Guard is a Fail.
- Flapen Score
- 45 / 100Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 4745
- Market size
- $149K/yr87K searches / yr
- 90-day growth
- -38.2%search demand this quarter
- Competition
- 53%top-5 click share · 11 brands · 24 sellers
Flapen Score
Hockey Neck Guard against its category
The dotted line is the Sports & Outdoors average. Past it, Hockey Neck Guard is stronger. Inside it, weaker.
Market
The Hockey Neck Guard market on Amazon at a glance
Shoppers on Amazon United States searched for Hockey Neck Guard 87K times last year and spent an estimated $149K. The top 5 brands take 83% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- -38.2%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $149Ka year
- Peak month
- September7.1× the quietest month
- Top search term
- hockey neck guard35K searches a year
02 · Price
A sale here is worth $30.46.
Listings sell for $30.46 on average, from $9.32 to $59.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $30.46 that is $3K to $8K a year per listing.
- Average price
- $30.46inside the $15 to $100 sweet spot
- Price range
- $9.32–$59.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 7.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #209 within Paintball. It carries 163 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 93%
- Out of stock, average day
- 8.0%
- Average rank
- #209in Paintball
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 163per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Hockey Neck Guard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
24
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
10%
- Brand 135%
- Brand 217%
- Brand 312%
- Brand 411%
- Brand 58%
- Brand 66%
- Open — no brand owns it (5 brands, 10%)
Demand
Hockey Neck Guard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 7.1×
Search terms
Top Hockey Neck Guard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hockey neck guard35K/yr
- hockey neck guard youth18K/yr
- neck guard hockey12K/yr
- youth hockey neck guard11K/yr
- bauer neck guard3K/yr
- youth neck guard hockey3K/yr
- hockey neck guard adult4K/yr
Reviews and returns
What reviews say buyers love and hate about Hockey Neck Guard
We read the reviews and the return reasons for every product selling here.
“Runs a little big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hockey Neck Guard questions
Answered from the same tracked data.