Hockey Neck Guard
FailDemand is soft, at -38.2% this quarter, so Hockey Neck Guard is a Fail.
- Flapen Score
- 45 / 100Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 4745
- Market size
- $149K/yr87K searches / yr
- 90-day growth
- -38.2%search demand this quarter
- Competition
- 53%top-5 click share · 11 brands · 24 sellers
Flapen Score
Hockey Neck Guard against its category
The dotted line is the Sports & Outdoors average. Past it, Hockey Neck Guard is stronger. Inside it, weaker.
Market
The Hockey Neck Guard market on Amazon at a glance
Shoppers on Amazon United States searched for Hockey Neck Guard 87K times last year and spent an estimated $149K. The top 5 brands take 83% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- -38.2%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $149Ka year
- Peak month
- September7.1× the quietest month
- Top search term
- hockey neck guard35K searches a year
02 · Price
A sale here is worth $30.46.
Listings sell for $30.46 on average, from $9.32 to $59.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $30.46 that is $3K to $8K a year per listing.
- Average price
- $30.46inside the $15 to $100 sweet spot
- Price range
- $9.32–$59.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 7.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #209 within Paintball. It carries 163 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 93%
- Out of stock, average day
- 8.0%
- Average rank
- #209in Paintball
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 163per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Hockey Neck Guard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Shock Doctor Hockey Neck Guard Youth & Adult Cut Resistant Protection Hockey Gear
- Price
- $18.43
- Rating
- 4.5/5
- Reviews
- 281
- Age
- 5y ago

Shock Doctor Hockey Neck Guard Youth & Adult Cut Resistant Protection Hockey Gear
- Price
- $18.68
- Rating
- 4.5/5
- Reviews
- 281
- Age
- 5y ago

CCM Hockey Cut Resistant 600 Neck Guard (Youth)
- Price
- $23.68
- Rating
- 4.4/5
- Reviews
- 259
- Age
- 5y ago

Bauer NLP7 Hockey Protective YOUTH Neck Guard Collar BNQ Certified
- Price
- $15.34
- Rating
- 4.3/5
- Reviews
- 389
- Age
- 11y ago

Shock Doctor Hockey Neck Guard Youth & Adult Cut Resistant Protection Hockey Gear
- Price
- $18.16
- Rating
- 4.5/5
- Reviews
- 281
- Age
- 5y ago
Trending
estimated 90-day click momentum
VPRO Hockey Goalie Neck Guard - Ice Hockey Throat Protector Guard - Lightweight and Adjustable Collar for Adult & Youth Players (JR(Small))
- Price
- $58.72
- Rating
- 5.0/5
- Reviews
- 18
- Age
- 2y ago

EALER Hockey Compression Shirt with Neck Guard Neck Protect Long Sleeve Shirt Hockey Jock for Men & Boys - Adult and Youth
- Price
- $59.12
- Rating
- 4.6/5
- Reviews
- 303
- Age
- 3y ago

Winnwell Neck Guard Collar With Bib - Ice Hockey Protection Gear Made For Senior Youth Men & Women - Cut Resistant Collar Protection for Hockey Ringette Paintball & Sports - Youth
- Price
- $19.53
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 6y ago

CCM Hockey Pro Bibbed Cut Resistant Neck Guard (Senior)
- Price
- $42.48
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 5y ago

EALER Hockey Compression Shirt with Neck Guard Neck Protect Long Sleeve Shirt Hockey Jock for Men & Boys - Adult and Youth
- Price
- $58.10
- Rating
- 4.6/5
- Reviews
- 303
- Age
- 3y ago
Newest
by launch date
Hockey Neck Guard Cut Resistant Protection Youth and Adult Sizes
- Price
- $12.51
- Rating
- 3.4/5
- Reviews
- 15
- Age
- 1y ago

Hikeen Hockey Neck Guard Premium Cut Resistant Protection Adjustable & Soft Neck Protector Optimal Safety Ice Hockey Protection Equipment
- Price
- $12.12
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago

PG Sports Bauer Hockey NLP8 Cut Resistant Neck Guard with Bib (Youth (Neck Size 10-14)) Black
- Price
- $22.29
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 2y ago

PG Sports Bauer Hockey NLP8 Cut Resistant Neck Guard with Bib (Senior (Neck Size 13.5 - 17)) Black
- Price
- $24.55
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 2y ago

Hockey Neck Guard for Ice Hockey Cut-Resistant Throat & Neck Protection Soft Adjustable Neck Protector for Youth & Adult Players Unisex Hockey Protective Gear
- Price
- $10.89
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
24
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 92%
Open market
10%
- Shock Doctor35%
- CCM17%
- Bauer12%
- EALER11%
- PG Sports8%
- TronX6%
- Open — no brand owns it (5 brands, 10%)
Demand
Hockey Neck Guard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 7.1×
Search terms
Top Hockey Neck Guard search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hockey neck guard35K/yr
- hockey neck guard youth18K/yr
- neck guard hockey12K/yr
- youth hockey neck guard11K/yr
- bauer neck guard3K/yr
- youth neck guard hockey3K/yr
- hockey neck guard adult4K/yr
Reviews and returns
What reviews say buyers love and hate about Hockey Neck Guard
We read the reviews and the return reasons for every product selling here.
“Runs a little big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hockey Neck Guard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









