Hockey Neck Guard
Skip itSoft demand (-38.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.46avg listing price — sweet spot $15–$100
Review moat
Great162.81avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.32–$59.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$149K$149K/yr · 87K searches
Returns
Bad7.9%return rate — above 5% kills the launch gate
Growth
Bad-38.2%90-day search growth — must beat 0% to launch
Is hockey neck guard profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hockey neck guard is a $149K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hockey neck guard market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $152K–$183K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #209
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 96%
- Out of stock
- 8.0%
- Avg brand age
- 68 months
- Avg seller age
- 151 days
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
24
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
10%
- Shock Doctor35%
- CCM17%
- Bauer12%
- EALER11%
- PG Sports8%
- TronX6%
- Open — no brand owns it (5 brands, 10%)
hockey neck guard demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.2% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 7.1×
Top hockey neck guard search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hockey neck guard35K/yr
- hockey neck guard youth18K/yr
- neck guard hockey12K/yr
- youth hockey neck guard11K/yr
- bauer neck guard3K/yr
- youth neck guard hockey3K/yr
- hockey neck guard adult4K/yr
Top hockey neck guard products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shock Doctor Hockey Neck Guard Youth & Adult Cut Resistant Protection Hockey Gear
Shock Doctor$18.434.5★281 rev
Shock Doctor Hockey Neck Guard Youth & Adult Cut Resistant Protection Hockey Gear
Shock Doctor$18.684.5★281 rev
CCM Hockey Cut Resistant 600 Neck Guard (Youth)
CCM$23.684.4★259 rev
Bauer NLP7 Hockey Protective YOUTH Neck Guard Collar BNQ Certified
Bauer$15.344.3★389 rev
Shock Doctor Hockey Neck Guard Youth & Adult Cut Resistant Protection Hockey Gear
Shock Doctor$18.164.5★281 rev
Newest
by launch date
Hockey Neck Guard Cut Resistant Protection Youth and Adult Sizes
UNGOCAX$12.5115 rev
Hikeen Hockey Neck Guard Premium Cut Resistant Protection Adjustable & Soft Neck Protector Optimal Safety Ice Hockey Protection Equipment
Hikeen$12.1234 rev
PG Sports Bauer Hockey NLP8 Cut Resistant Neck Guard with Bib (Youth (Neck Size 10-14)) Black
PG Sports$22.2938 rev
PG Sports Bauer Hockey NLP8 Cut Resistant Neck Guard with Bib (Senior (Neck Size 13.5 - 17)) Black
PG Sports$24.5538 rev
Hockey Neck Guard for Ice Hockey Cut-Resistant Throat & Neck Protection Soft Adjustable Neck Protector for Youth & Adult Players Unisex Hockey Protective Gear
Generic$10.8949 rev
Trending
90-day click momentum
VPRO Hockey Goalie Neck Guard - Ice Hockey Throat Protector Guard - Lightweight and Adjustable Collar for Adult & Youth Players (JR(Small))
VPRO$58.725.0★
EALER Hockey Compression Shirt with Neck Guard Neck Protect Long Sleeve Shirt Hockey Jock for Men & Boys - Adult and Youth
EALER$59.124.6★
Winnwell Neck Guard Collar With Bib - Ice Hockey Protection Gear Made For Senior Youth Men & Women - Cut Resistant Collar Protection for Hockey Ringette Paintball & Sports - Youth
Winnwell$19.534.0★
CCM Hockey Pro Bibbed Cut Resistant Neck Guard (Senior)
CCM$42.484.2★
EALER Hockey Compression Shirt with Neck Guard Neck Protect Long Sleeve Shirt Hockey Jock for Men & Boys - Adult and Youth
EALER$58.104.6★
What reviews say buyers love and hate about hockey neck guard
What buyers praise and complain about, mined from review topics.What buyers love
“Great product”
“fits well”
“it's pretty comfortable”
“great price”
“it feels very durable”
“Its stretchy with great compression”
“nice softer”
“Exactly what I needed”
“Now using it I actually stay cooler than when I wear Nike dri fit or other moisture wicking baselayers”
“Works well to protect against blade and neck situations”
What buyers complain about
“Runs a little big”
“Absolutely garbage”
“Less padding than I expected”
“It does get very sweaty”
Top return reasons
Common hockey neck guard questions
- Is hockey neck guard profitable to sell on Amazon United States?
- The niche generates $149K/yr across 27 tracked products. 90-day search growth is -38.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the hockey neck guard niche?
- 11 brands and 24 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in hockey neck guard?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Cushion. The return rate is 7.9% — above our launch gate.
- When does demand for hockey neck guard peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 7.1× the quietest.
- What does it cost to enter the hockey neck guard niche?
- Listings span $9.32–$59.12; the average listing price is $30.46 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.