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Hockey Laces

Fail

Prices span $6.80–$14.79, mostly outside the sweet spot, so Hockey Laces is a Fail.

Flapen Score
35
35 / 100
Ranks 7,010 of 8,101 Sports & Outdoors niches · −12 vs the category median of 47
Market size
$57K/yr168K searches / yr
90-day growth
-37.9%search demand this quarter
Competition
44%top-5 click share · 12 brands · 28 sellers

Flapen Score

Hockey Laces against its category

The dotted line is the Sports & Outdoors average. Past it, Hockey Laces is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Laces market on Amazon at a glance

Shoppers on Amazon United States searched for Hockey Laces 168K times last year and spent an estimated $57K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-37.9%
Conversion, latest week
3.5%
Market size, estimated
$57Ka year
Peak month
January3.9× the quietest month
Top search term
hockey laces48K searches a year

02 · Price

A sale here is worth $9.89.

Listings sell for $9.89 on average, from $6.80 to $14.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.89 that is $2K to $5K a year per listing.

Average price
$9.89under the $15 to $100 sweet spot
Price range
$6.80–$14.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #77 within Ice Hockey. It carries 776 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#77in Ice Hockey
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
776per listing
Listings tracked
36

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Hockey Laces products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$5K$7K$9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

28

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 84%

Open market

8%

  • Elite Hockey43%
  • Lacesgian20%
  • Rollerex15%
  • Galaxy Skates6%
  • VPRO5%
  • UICE3%
  • Open — no brand owns it (6 brands, 8%)

Demand

Hockey Laces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.9×

Search terms

Top Hockey Laces search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hockey laces48K/yr
  • hockey skate laces47K/yr
  • waxed hockey laces20K/yr
  • hockey laces waxed15K/yr
  • wax hockey laces7K/yr
  • hockey laces unwaxed7K/yr
  • hockey skate laces waxed5K/yr
  • wax laces for hockey skates4K/yr
  • waxed hockey skate laces6K/yr
  • ice hockey skate laces3K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Laces

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Advertised Vs Actual Product”
2.1%of orders come back
“Theyre advertised as waxed, but do they do not seem to be waxed or hold the laces in place very well at all.”
A buyer, on “Advertised Vs Actual Product”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hockey Laces questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data