Hockey Laces
Skip itPrices mostly outside the sweet spot ($6.80–$14.79) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good776.42avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.89avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 168K searches
Growth
Bad-37.9%90-day search growth — must beat 0% to launch
Price range
Bad$6.80–$14.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Is hockey laces profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hockey laces is a $57K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 35/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
hockey laces market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $59K–$79K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 1.7%
- Avg brand age
- 72 months
- Avg seller age
- 153 days
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
28
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
44%
Top 20: 84%
Open market
8%
- Elite Hockey43%
- Lacesgian20%
- Rollerex15%
- Galaxy Skates6%
- VPRO5%
- UICE3%
- Open — no brand owns it (6 brands, 8%)
hockey laces demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.9% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.9×
Top hockey laces search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hockey laces48K/yr
- hockey skate laces47K/yr
- waxed hockey laces20K/yr
- hockey laces waxed15K/yr
- wax hockey laces7K/yr
- hockey laces unwaxed7K/yr
- hockey skate laces waxed5K/yr
- wax laces for hockey skates4K/yr
- waxed hockey skate laces6K/yr
- ice hockey skate laces3K/yr
Top hockey laces products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lacesgian Pro Grade Polyester Hockey Skate Laces with Molded Tips Colored Shoe Strings 72120 for Ice Skate Roller Skate (White 96/240cm)
Lacesgian$6.894.5★54 rev
Elite Hockey Prolace Waxed Hockey Laces (White 108)
Elite Hockey$7.814.7★2,439 rev
Elite Hockey Prolace Waxed Hockey Skate Laces (White 96)
Elite Hockey$8.554.7★2,439 rev
Elite Hockey PRO-X7 Skate Laces (X7-White 108)
Elite Hockey$8.464.7★1,223 rev
Galaxy Skates 10mm Non-Waxed Hockey Skate Laces Shoelaces for Ice Skates Boots Figure Skates Multiple Lengths (Black 108)
Galaxy Skates$9.830.0★0 rev
Newest
by launch dateGalaxy Skates 10mm Non-Waxed Hockey Skate Laces Shoelaces for Ice Skates Boots Figure Skates Multiple Lengths (Black 108)
Galaxy Skates$9.830 rev
Lacesgian Pro Grade Polyester Hockey Skate Laces with Molded Tips Colored Shoe Strings 72120 for Ice Skate Roller Skate (White 96/240cm)
Lacesgian$6.8954 rev
Lacesgian Pro Grade Polyester Hockey Skate Laces with Molded Tips Colored Shoe Strings 72120 for Ice Skate Roller Skate (White 108/270cm)
Lacesgian$7.3354 rev
Lacesgian Pro Grade Polyester Hockey Skate Laces with Molded Tips Colored Shoe Strings 72120 for Ice Skate Roller Skate (Green 72/180cm)
Lacesgian$7.3654 rev
Lacesgian Pro Grade Polyester Hockey Skate Laces with Molded Tips Colored Shoe Strings 72120 for Ice Skate Roller Skate (Red 96/240cm)
Lacesgian$7.3754 rev
Trending
90-day click momentumGalaxy Skates 10mm Non-Waxed Hockey Skate Laces Shoelaces for Ice Skates Boots Figure Skates Multiple Lengths (Black 108)
Galaxy Skates$9.830.0★
Elite Hockey Prolace Waxed Hockey Laces (Black 96)
Elite Hockey$8.494.7★
Lacesgian Pro Grade Polyester Hockey Skate Laces with Molded Tips Colored Shoe Strings 72120 for Ice Skate Roller Skate (Green 72/180cm)
Lacesgian$7.364.5★
Lacesgian Pro Grade Polyester Hockey Skate Laces with Molded Tips Colored Shoe Strings 72120 for Ice Skate Roller Skate (Red 96/240cm)
Lacesgian$7.374.5★
Rollerex Gladiator Waxed Hockey Skate Laces - Pro-Grade Durability & Water-Resistant - Ideal for Ice Hockey Roller Hockey & Recreational Skating (Jet Black 120)
Rollerex$14.684.7★
What reviews say buyers love and hate about hockey laces
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality laces with some wax to lock them in and protect them”
“Excellent transaction”
“Holds knots well”
“these fit an adult size 10 skate with no issues”
“Nice thick laces with enough”
“Quality Feel and material”
“Tightens well”
“super fun colors”
What buyers complain about
“Theyre advertised as waxed, but do they do not seem to be waxed or hold the laces in place very well at all.”
“The size chart is not always accurate”
“Garbage laces”
“Dont hold laces well”
“Ridiculously thin”
“A little thin”
Top return reasons
Common hockey laces questions
- Is hockey laces profitable to sell on Amazon United States?
- The niche generates $57K/yr across 36 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -37.9%. Flapen's verdict: Skip it (35/100).
- How competitive is the hockey laces niche?
- 12 brands and 28 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in hockey laces?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Quality-Overall. The return rate is 2.1%.
- When does demand for hockey laces peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 3.9× the quietest.
- What does it cost to enter the hockey laces niche?
- Listings span $6.80–$14.79; the average listing price is $9.89 (sweet spot $15–$100). The average incumbent carries 776 reviews — the moat a new listing must climb.