Is hockey grip tape profitable to sell on Amazon United States?

The niche generates $102K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Skip it (45/100).

How competitive is the hockey grip tape niche?

11 brands and 44 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in hockey grip tape?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Thickness. The return rate is 0.7%.

When does demand for hockey grip tape peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the hockey grip tape niche?

Listings span $5.04–$28.09; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 1,101 reviews — the moat a new listing must climb.

Hockey Grip Tape

Skip it

Soft demand (-31.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,100.83

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.04–$28.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.36

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Okay$102K

$102K/yr · 116K searches

Growth

Bad-31.9%

90-day search growth — must beat 0% to launch

Is hockey grip tape profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hockey grip tape is a $102K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

hockey grip tape market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $68K–$91K; units × avg price
Conversion rate: 7.7%
Avg BSR: #42
Page quality: 0%
Prime: 96%
Sponsored: 67%
Out of stock: 1.7%
Avg brand age: 55 months
Avg seller age: 137 days

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

10%

EAGLES31%
Howies29%
Renfrew13%
Lizard Skins9%
D-Xam7%
Noway Hockey2%
Open — no brand owns it (5 brands, 10%)

hockey grip tape demand & seasonality

Weekly Amazon search volume, last 88 weeks — -31.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top hockey grip tape search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hockey grip tape71K/yr -30.3%5.1% conv.
howies grip tape14K/yr -37.4%2.9% conv.
hockey stick grip tape10K/yr -35.4%4.6% conv.
grip tape hockey8K/yr -39.5%4.9% conv.
ice hockey grips & tapes6K/yr -36.6%1.8% conv.
howies pro grip tape5K/yr -6.4%5.2% conv.
hockey grip tape handle3K/yr -36.0%4.2% conv.

All search terms

Top hockey grip tape products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hockey Tape Black 1inch Grip Tape 2 Roll Athletic Sports Tape Water-Resistan Multipurpose Cloth Tape for Lacrosse Baseball & Softball Bats Pullup Bars Sports Gift Wrist Ankle Foot Gymnastics Bar

EAGLES$7.224.5★3,818 rev

Howies Pro Grip or Stretch Hockey Tape 4 Pack Premium Long-Lasting Stick Tape for Hockey Lacrosse and Sports Strong Hold Professional Feel Easy Tear (Stretch Grip White)

Howies$28.094.7★21 rev

Howies Non-Stretch Pro Grip Tape 1.5in

Howies$10.974.3★148 rev

Lizard Skins .5mm Hockey Grip (160cm Black)

Lizard Skins$17.994.6★936 rev

Hockey Tape Black Grip Tape 2 Roll Athletic Sports Tape 1inch Multipurpose Cloth Tape for Lacrosse Stick Handles Pullup Bars Tools Fingers - Water-Resistan Protect from Scratches Smudges Goon Tape

D-Xam$8.384.5★180 rev

Newest

by launch date

Tactical Grip Camo Tape 1 Gun Grip Tape for Rifle Firearm Knife Handle Magazine Tool Bow Camping Gear Hockey Lacrosse Baseball & Softball Bats Pullup Bars Non-Reflective Weather-Resistant

EAGLES$12.143,818 rev

4mo ago

Noway Hockey Tape Durable Cloth Hockey Stick Tape for Blade and Handle Grip Strong Adhesive and Water Resistant 1 Wide x 26 Yards Length Made in USA (Black 1 Pack)

Noway Hockey$7.9548 rev

5mo ago

Outus 6 Rolls 1.5 Inch Width Hockey Grip Tape 30 yd Self Adhesive Ice Hockey Grip Tape Cohesive Wrap Athletic Sports Accessories for Sports Lover Gifts(White)

Outus$14.599 rev

7mo ago

Hockey Tape Black Grip Tape 2 Roll Athletic Sports Tape 1inch Multipurpose Cloth Tape for Lacrosse Stick Handles Pullup Bars Tools Fingers - Water-Resistan Protect from Scratches Smudges Goon Tape

D-Xam$8.38180 rev

9mo ago

Guirnd Hockey Tape 2 Roll Strong Adhesive Goon Tape Multipurpose Cloth Tape 1 Inch x 49.5 FT Each Roll Hockey Stick Tape for Sports Handles Pullup Bars Bats Rackets Tools

Guirnd$6.78282 rev

1y ago

What reviews say buyers love and hate about hockey grip tape

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent product”

Color15%

“Cute colors”

Adhesion/Stickiness15%

“Good tape”

Value For Money13%

“Great value”

Advertised Vs Actual Product9%

“As described”

Grip7%

“provides a comfortable grip”

Ease Of Use4%

“Easy to use”

Efficiency3%

“otherwise it does its job”

Durability3%

“held up well during use”

Size-Overall1%

“Good fit”

What buyers complain about

Adhesion/Stickiness28%

“Terrible Adhesive”

Size-Overall9%

“Lies on sizing”

Thickness6%

“Needs to be thicker”

Quality-Overall6%

“Cheap Quality”

Grip6%

“Not grippy enough”

Value For Money3%

“Waste of money”

Durability2%

“Not long lasting”

Stretchability/Expandability/Elasticity2%

“doesn't seem quite accurate on the length unless you truly stretch it out”

Ease Of Use2%

“Not good for it's intended use”

Advertised Vs Actual Product2%

“Do not buy these because the size is deceiving”

Top return reasons

Adhesion/Stickiness36%

Size-Overall13%

Advertised Vs Actual Product11%

Grip7%

Functionality-Overall4%

Material Quality4%

Thin3%

Color3%

Quality-Overall3%

Stretchability/Expandability/Elasticity3%

Common hockey grip tape questions

Is hockey grip tape profitable to sell on Amazon United States?: The niche generates $102K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Skip it (45/100).
How competitive is the hockey grip tape niche?: 11 brands and 44 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in hockey grip tape?: Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Thickness. The return rate is 0.7%.
When does demand for hockey grip tape peak?: Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the hockey grip tape niche?: Listings span $5.04–$28.09; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 1,101 reviews — the moat a new listing must climb.