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Hockey Gloves

Fail

Demand is soft, at -39.9% this quarter, so Hockey Gloves is a Fail.

Flapen Score
33
33 / 100
Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 47
Market size
$93K/yr226K searches / yr
90-day growth
-39.9%search demand this quarter
Competition
42%top-5 click share · 11 brands · 20 sellers

Flapen Score

Hockey Gloves against its category

The dotted line is the Sports & Outdoors average. Past it, Hockey Gloves is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Gloves market on Amazon at a glance

Shoppers on Amazon United States searched for Hockey Gloves 226K times last year and spent an estimated $93K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-39.9%
Conversion, latest week
0.7%
Market size, estimated
$93Ka year
Peak month
December3.4× the quietest month
Top search term
hockey gloves82K searches a year

02 · Price

A sale here is worth $56.53.

Listings sell for $56.53 on average, from $26.12 to $182.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $56.53 that is $0 to $6K a year per listing.

Average price
$56.53inside the $15 to $100 sweet spot
Price range
$26.12–$182.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
10.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #1,907 within Sports Equipment. It carries 123 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
59%
Out of stock, average day
13.5%
Average rank
#1,907in Sports Equipment
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
123per listing
Listings tracked
29

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Hockey Gloves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

20

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

42%

Top 20: 91%

Open market

7%

  • Brand 138%
  • Brand 217%
  • Brand 314%
  • Brand 412%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (5 brands, 7%)

Demand

Hockey Gloves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Hockey Gloves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hockey gloves82K/yr
  • hockey gloves adult23K/yr
  • ice hockey gloves18K/yr
  • youth hockey gloves19K/yr
  • hockey gloves youth17K/yr
  • street hockey gloves12K/yr
  • kids hockey gloves9K/yr
  • bauer hockey gloves9K/yr
  • ice hockey gloves adult7K/yr
  • mens hockey gloves7K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Gloves

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Grip”
26%of negative reviews mention “Quality-Overall”
10.4%of orders come back
“Too expensive an item for the quality of the equipment”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hockey Gloves questions

Answered from the same tracked data.