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Hockey Gifts for Men

Fail

Demand is soft, at -38.5% this quarter, so Hockey Gifts for Men is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$101K/yr141K searches / yr
90-day growth
-38.5%search demand this quarter
Competition
59%top-5 click share · 23 brands · 48 sellers

Flapen Score

Hockey Gifts for Men against its category

The dotted line is the Sports & Outdoors average. Past it, Hockey Gifts for Men is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Gifts for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Hockey Gifts for Men 141K times last year and spent an estimated $101K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-38.5%
Conversion, latest week
3.8%
Market size, estimated
$101Ka year
Peak month
December12.2× the quietest month
Top search term
hockey gifts for boys 8-1282K searches a year

02 · Price

A sale here is worth $18.95.

Listings sell for $18.95 on average, from $8.23 to $45.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $18.95 that is $0 to $2K a year per listing.

Average price
$18.95inside the $15 to $100 sweet spot
Price range
$8.23–$45.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #6,927 within Other Team Sports. It carries 789 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#6,927in Other Team Sports
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
789per listing
Listings tracked
28

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Hockey Gifts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

48

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

59%

Top 20: 91%

Open market

30%

  • Brand 126%
  • Brand 214%
  • Brand 313%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Hockey Gifts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 12.2×

Search terms

Top Hockey Gifts for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hockey gifts for boys 8-1282K/yr
  • hockey gifts for men42K/yr
  • hockey fan gifts8K/yr
  • gifts for hockey lovers9K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Gifts for Men

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Fun/Entertainment Experience”
30%of negative reviews mention “Size-Overall”
2.1%of orders come back
“It is loose on me”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hockey Gifts for Men questions

Answered from the same tracked data.