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Hockey Game

Fail

Prices span $12.83–$1260.23, mostly outside the sweet spot, so Hockey Game is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$455K/yr201K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
66%top-5 click share · 12 brands · 31 sellers

Flapen Score

Hockey Game against its category

The dotted line is the Sports & Outdoors average. Past it, Hockey Game is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Game market on Amazon at a glance

Shoppers on Amazon United States searched for Hockey Game 201K times last year and spent an estimated $455K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $455K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
1.1%
Market size, estimated
$455Ka year
Peak month
December4.1× the quietest month
Top search term
table hockey32K searches a year

02 · Price

A sale here is worth $200.80.

Listings sell for $200.80 on average, from $12.83 to $1260.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $200.80 that is $20K to $50K a year per listing.

Average price
$200.80above the $15 to $100 sweet spot
Price range
$12.83–$1260.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$20K–$50K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #316 within Leisure Sports & Game Room. It carries 732 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
76%
Out of stock, average day
4.0%
Average rank
#316in Leisure Sports & Game Room
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
732per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Hockey Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

31

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

10%

  • Brand 130%
  • Brand 221%
  • Brand 315%
  • Brand 412%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (6 brands, 10%)

Demand

Hockey Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Hockey Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • table hockey32K/yr
  • table hockey game20K/yr
  • hockey table game19K/yr
  • table top hockey13K/yr
  • rod hockey10K/yr
  • hockey board game12K/yr
  • table top hockey game11K/yr
  • hypershot11K/yr
  • tabletop hockey game9K/yr
  • nhl games8K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Game

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Defective Material/Parts”
3.5%of orders come back
“Pieces easily break”
A buyer, on “Defective Material/Parts”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hockey Game questions

Answered from the same tracked data.