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Hockey Cards

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 99% of clicks, so Hockey Cards is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 8,101 Sports & Outdoors niches · +8 vs the category median of 47
Market size
$821K/yr501K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
58%top-5 click share · 6 brands · 74 sellers

Flapen Score

Hockey Cards against its category

The dotted line is the Sports & Outdoors average. Past it, Hockey Cards is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Hockey Cards 501K times last year and spent an estimated $821K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 501K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $821K a year.

Searches, last 12 months
501K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
5.7%
Market size, estimated
$821Ka year
Peak month
December3.9× the quietest month
Top search term
hockey cards367K searches a year

02 · Price

A sale here is worth $28.65.

Listings sell for $28.65 on average, from $10.98 to $72.68. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $28.65 that is $21K to $29K a year per listing.

Average price
$28.65inside the $15 to $100 sweet spot
Price range
$10.98–$72.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$21K–$29K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #141 within Sports Souvenirs. It carries 112 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
89%
Out of stock, average day
4.5%
Average rank
#141in Sports Souvenirs
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
112per listing
Listings tracked
27

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
44 months

Products

Top Hockey Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

74

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 93%

Open market

0%

  • Brand 190%
  • Brand 26%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Hockey Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Hockey Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hockey cards367K/yr
  • nhl cards45K/yr
  • hockey trading cards33K/yr
  • nhl trading cards23K/yr
  • hockey cards packs15K/yr
  • hockey card7K/yr
  • hockey cards box6K/yr
  • hockey cards 2024-20252K/yr
  • hockey cards 2024803/yr
  • hockey cards 2023-2024920/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Cards

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Collectibles”
42%of negative reviews mention “Value For Money”
0.3%of orders come back
“I knew there would be nothing of value in these packs”
A buyer, on “Value For Money”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Hockey Cards questions

Answered from the same tracked data.