Hockey Cards
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$28.65avg listing price — sweet spot $15–$100
Review moat
Great112.33avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.98–$72.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$821K$821K/yr · 501K searches
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Is hockey cards profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hockey cards is a $821K/yr Amazon United States market (501K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
hockey cards market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $860K–$1.1M
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #141
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 33%
- Out of stock
- 4.5%
- Avg brand age
- 44 months
- Avg seller age
- 155 days
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
74
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
58%
Top 20: 93%
Open market
0%
- Upper Deck90%
- Topps, Upper deck, Donruss, Fleer, Score, Upperdeck6%
- WTVIDAS2%
- Hockey Duel!1%
- My Pet Elephant1%
- Palos Designs1%
- Open — no brand owns it (0%)
hockey cards demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 3.9×
Top hockey cards search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hockey cards367K/yr
- nhl cards45K/yr
- hockey trading cards33K/yr
- nhl trading cards23K/yr
- hockey cards packs15K/yr
- hockey card7K/yr
- hockey cards box6K/yr
- hockey cards 2024-20252K/yr
- hockey cards 2024803/yr
- hockey cards 2023-2024920/yr
Top hockey cards products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2025-26 SP NHL Retail Blaster Box
Upper Deck$30.074.6★66 rev
2025-26 Upper Deck Series 2 Hockey Blaster Box
Upper Deck$25.394.8★113 rev
Upper Deck 2026 Allure Hockey Blaster Box
Upper Deck$29.854.2★66 rev
2025-26 Upper Deck MVP Hockey Blaster Box
Upper Deck$21.904.6★168 rev
2025 2026 Upper Deck Series One Hockey Unopened Blaster Box of Packs with a Young Guns Rookie Card an OPC Glossy Card an Encore Insert and Green Dazzler Card Plus
Upper Deck$29.764.7★50 rev
Newest
by launch date
2025 2026 Upper Deck Hockey Series 2 Sealed 48 Card Blaster Box Containing an OPC Glossy Card and an Exclusive Green Dazzler Card Plus Chance for Matthew Schaefer Young Guns Rookie Card and More
Upper Deck$31.8812 rev
2025/26 Upper Deck O-Pee-Chee Hockey 9-Pack Blaster Box
Upper Deck$34.2818 rev
2025/26 Upper Deck Series 1 Hockey Trading Card Tin (Three Young Guns Rookie Cards Per Box)
Upper Deck$67.1912 rev
2025 2026 Upper Deck Series One Hockey Unopened Blaster Box of Packs with a Young Guns Rookie Card an OPC Glossy Card an Encore Insert and Green Dazzler Card Plus
Upper Deck$29.7650 rev
2025-26 Upper Deck MVP Hockey Blaster Box
Upper Deck$21.90168 rev
Trending
90-day click momentum2025 2026 Upper Deck Hockey Series 2 Sealed 48 Card Blaster Box Containing an OPC Glossy Card and an Exclusive Green Dazzler Card Plus Chance for Matthew Schaefer Young Guns Rookie Card and More
Upper Deck$31.884.5★
2025/26 Upper Deck O-Pee-Chee Hockey 9-Pack Blaster Box
Upper Deck$34.284.3★
2025-26 SP NHL Retail Blaster Box
Upper Deck$30.074.6★
Upper Deck 2026 Allure Hockey Blaster Box
Upper Deck$29.854.2★
2025-26 Upper Deck Series 2 Hockey Blaster Box
Upper Deck$25.394.8★
What reviews say buyers love and hate about hockey cards
What buyers praise and complain about, mined from review topics.What buyers love
“Great variety of cards”
“Good value”
“Great variety”
“This was a decent fun box to open”
“These were a gift to my daughter”
“As described”
“Ok mix for beginners”
“The cardstock feels thick”
“High number of packs considering the low price”
What buyers complain about
“I knew there would be nothing of value in these packs”
“Garbage”
“They are kinda boring though”
“the picture provided here on Amazon is a bit misleading I think. just my opinion”
“Like new are tampered with”
Top return reasons
Common hockey cards questions
- Is hockey cards profitable to sell on Amazon United States?
- The niche generates $821K/yr across 27 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the hockey cards niche?
- 6 brands and 74 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in hockey cards?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Fun/Entertainment Experience. The return rate is 0.3%.
- When does demand for hockey cards peak?
- Demand peaks in Jan–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the hockey cards niche?
- Listings span $10.98–$72.68; the average listing price is $28.65 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.