Is hockey board profitable to sell on Amazon United States?

The niche generates $73K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -37.2%. Flapen's verdict: Skip it (41/100).

How competitive is the hockey board niche?

14 brands and 21 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in hockey board?

Top complaints mined from reviews: Ease Of Use, Design-Overall, Shooting. The return rate is 2.1%.

When does demand for hockey board peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.1× the quietest.

What does it cost to enter the hockey board niche?

Listings span $9.73–$137.19; the average listing price is $29.48 (sweet spot $15–$100). The average incumbent carries 1,088 reviews — the moat a new listing must climb.

Hockey Board

Skip it

Soft demand (-37.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$29.48

avg listing price — sweet spot $15–$100

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$9.73–$137.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,088.29

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad$73K

$73K/yr · 29K searches

Growth

Bad-37.2%

90-day search growth — must beat 0% to launch

Is hockey board profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hockey board is a $73K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

hockey board market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $74K–$88K; units × avg price
Conversion rate: 8.5%
Avg BSR: #204
Page quality: 0%
Prime: 94%
Sponsored: 76%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 174 days

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

14 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

13%

Murray Sporting Goods21%
LEAP21%
WISYOK18%
GoSports13%
Sport Write9%
Scribbledo6%
Open — no brand owns it (8 brands, 13%)

hockey board demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.2% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Open Trend

Top hockey board search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hockey whiteboard11K/yr -41.5%11.3% conv.
hockey coaching board7K/yr -29.4%8.6% conv.
hockey board5K/yr -17.4%4.3% conv.
hockey dry erase board7K/yr -48.9%12.7% conv.

All search terms

Top hockey board products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LEAP Coach Board Ice Hockey Tactical Coaching Two Sides with Full & Half Court Feature Premium Dry Erase Tool Basketball Soccer Volleyball Baseball Football for Coaches Community High School Team

LEAP$21.264.6★839 rev

WISYOK Double-Sided Hockey Dry Erase Clipboard for Coaches Whiteboard Coach Lineup Board with Marker

WISYOK$9.924.7★653 rev

Murray Sporting Goods Premium Hockey Coaches Clipboard

Murray Sporting Goods$29.534.7★1,210 rev

GoSports Hockey Coaches Boards - 2 Sided Premium Dry Erase Clipboards

GoSports$12.834.5★5,903 rev

Murray Sporting Goods Dry Erase Coaches Clipboard | Double-Sided Dry Erase White Board (Hockey)

Murray Sporting Goods$11.864.5★7,424 rev

Newest

by launch date

Magnetic Hockey Coaching Board Portable Dry Erase Whiteboard with Fence Clip Magnets & Carry Bag Foldable Tactical Board for Ice Hockey Coaches & Players Ideal Coach Gift

JIUKONG$23.87106 rev

9mo ago

WISYOK Double-Sided Hockey Dry Erase Clipboard for Coaches Whiteboard Coach Lineup Board with Marker

WISYOK$9.92653 rev

11mo ago

16 LCD Ice Hockey Tactics Board Portable Hockey Tactical Board for Coaching Training & Competition Command Erasable Pro Strategy Gift

GORSP$21.869 rev

12mo ago

Electronic Hockey Coaching Boards 16 inch LCD Hockey Coaching Board Portable Erasable Pro Strategy Board for Training Teaching Competition Command Tactical Drawing Tablet Coach Gifts - Black

EztiYu$31.1749 rev

1y ago

Joyeee Ice Hockey Coaching Board Pro Full & Half Court Dry Double-Sided Erase Tactical Whiteboard with Marker and Pen Clip for Coaches Player Hockey Equipment Accessories Perfect Coach Gifts

Joyeee$16.1816 rev

1y ago

What reviews say buyers love and hate about hockey board

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money14%

“This is an affordable”

Fun/Entertainment Experience12%

“So much fun”

Quality-Overall11%

“Overall, it does exactly what its supposed to do and does it reliably”

Efficiency7%

“Works well”

Size-Overall7%

“It has ample size”

Ease Of Use7%

“easy to use”

Advertised Vs Actual Product6%

“Works As Advertised”

Strength4%

“Very sturdy and looks great”

Assembly/Installation4%

“They actually love it easy to set up easy to maintain”

Design-Overall3%

“very well designed”

What buyers complain about

Ease Of Use14%

“of use isn't there”

Design-Overall13%

“the brackets in the corner have poor geometry”

Shooting8%

“unless you shoot really hard it doesnt move much”

Visibility8%

“barely visible”

Functionality-Overall8%

“This just doesn't work”

Brightness/Shine/Glow8%

“It is not very bright”

Quality-Overall6%

“it feels cheap IMO”

Portability4%

“impractical for the bench”

Color4%

“The green color on a black background has poor contrast”

Size-Overall3%

“they are too tiny for me to see”

Top return reasons

Size-Overall56%

Defective Material/Parts8%

Quality-Overall6%

Value For Money6%

Advertised Vs Actual Product5%

Gifting Purpose2%

Thickness2%

Design-Overall2%

Accuracy-Overall2%

Scratch Resistance2%

Common hockey board questions

Is hockey board profitable to sell on Amazon United States?: The niche generates $73K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -37.2%. Flapen's verdict: Skip it (41/100).
How competitive is the hockey board niche?: 14 brands and 21 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in hockey board?: Top complaints mined from reviews: Ease Of Use, Design-Overall, Shooting. The return rate is 2.1%.
When does demand for hockey board peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.1× the quietest.
What does it cost to enter the hockey board niche?: Listings span $9.73–$137.19; the average listing price is $29.48 (sweet spot $15–$100). The average incumbent carries 1,088 reviews — the moat a new listing must climb.