Hockey Board
FailDemand is soft, at -37.2% this quarter, so Hockey Board is a Fail.
- Flapen Score
- 41 / 100Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 4741
- Market size
- $73K/yr29K searches / yr
- 90-day growth
- -37.2%search demand this quarter
- Competition
- 72%top-5 click share · 14 brands · 21 sellers
Flapen Score
Hockey Board against its category
The dotted line is the Sports & Outdoors average. Past it, Hockey Board is stronger. Inside it, weaker.
Market
The Hockey Board market on Amazon at a glance
Shoppers on Amazon United States searched for Hockey Board 29K times last year and spent an estimated $73K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -37.2%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $73Ka year
- Peak month
- November5.1× the quietest month
- Top search term
- hockey whiteboard11K searches a year
02 · Price
A sale here is worth $29.48.
Listings sell for $29.48 on average, from $9.73 to $137.19. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $29.48 that is $3K to $7K a year per listing.
- Average price
- $29.48inside the $15 to $100 sweet spot
- Price range
- $9.73–$137.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #204 within Coach & Referee Gear. It carries 1,088 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #204in Coach & Referee Gear
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 1,088per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Hockey Board products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
14 rising
Sellers
21
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
13%
- Brand 121%
- Brand 221%
- Brand 318%
- Brand 413%
- Brand 59%
- Brand 66%
- Open — no brand owns it (8 brands, 13%)
Demand
Hockey Board search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.1×
Search terms
Top Hockey Board search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hockey whiteboard11K/yr
- hockey coaching board7K/yr
- hockey board5K/yr
- hockey dry erase board7K/yr
Reviews and returns
What reviews say buyers love and hate about Hockey Board
We read the reviews and the return reasons for every product selling here.
“of use isn't there”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hockey Board questions
Answered from the same tracked data.









