Skip to content

Hockey Board

Fail

Demand is soft, at -37.2% this quarter, so Hockey Board is a Fail.

Flapen Score
41
41 / 100
Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size
$73K/yr29K searches / yr
90-day growth
-37.2%search demand this quarter
Competition
72%top-5 click share · 14 brands · 21 sellers

Flapen Score

Hockey Board against its category

The dotted line is the Sports & Outdoors average. Past it, Hockey Board is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Board market on Amazon at a glance

Shoppers on Amazon United States searched for Hockey Board 29K times last year and spent an estimated $73K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-37.2%
Conversion, latest week
8.5%
Market size, estimated
$73Ka year
Peak month
November5.1× the quietest month
Top search term
hockey whiteboard11K searches a year

02 · Price

A sale here is worth $29.48.

Listings sell for $29.48 on average, from $9.73 to $137.19. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $29.48 that is $3K to $7K a year per listing.

Average price
$29.48inside the $15 to $100 sweet spot
Price range
$9.73–$137.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #204 within Coach & Referee Gear. It carries 1,088 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#204in Coach & Referee Gear
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,088per listing
Listings tracked
17

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Hockey Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

14 rising

Sellers

21

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

13%

  • Brand 121%
  • Brand 221%
  • Brand 318%
  • Brand 413%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (8 brands, 13%)

Demand

Hockey Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Hockey Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hockey whiteboard11K/yr
  • hockey coaching board7K/yr
  • hockey board5K/yr
  • hockey dry erase board7K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Board

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
14%of negative reviews mention “Ease Of Use”
2.1%of orders come back
“of use isn't there”
A buyer, on “Ease Of Use”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hockey Board questions

Answered from the same tracked data.