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Hockey Balls

Fail

The top 5 brands take 99% of clicks, so Hockey Balls is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$301K/yr123K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
78%top-5 click share · 6 brands · 15 sellers

Flapen Score

Hockey Balls against its category

The dotted line is the Sports & Outdoors average. Past it, Hockey Balls is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Balls market on Amazon at a glance

Shoppers on Amazon United States searched for Hockey Balls 123K times last year and spent an estimated $301K. The top 5 brands take 99% of clicks. Demand peaks in Mar–Apr–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $301K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
13.3%
Market size, estimated
$301Ka year
Peak month
December5.4× the quietest month
Top search term
street hockey balls44K searches a year

02 · Price

A sale here is worth $18.46.

Listings sell for $18.46 on average, from $5.22 to $38.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $18.46 that is $23K to $28K a year per listing.

Average price
$18.46inside the $15 to $100 sweet spot
Price range
$5.22–$38.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
$23K–$28K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #134 within Other Team Sports. It carries 1,180 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
88%
Out of stock, average day
18.9%
Average rank
#134in Other Team Sports
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
1,180per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Hockey Balls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

15

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 228%
  • Brand 310%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Hockey Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Hockey Balls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • street hockey balls44K/yr
  • hockey balls39K/yr
  • hockey ball16K/yr
  • street hockey ball10K/yr
  • roller hockey balls6K/yr
  • floor hockey balls4K/yr
  • roller hockey ball3K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Balls

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
1.2%of orders come back
“Broken after use”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hockey Balls questions

Answered from the same tracked data.