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Hobby Box

Maybe

An estimated 0.5% of orders come back. But prices span $6.22–$1730.59, mostly outside the sweet spot, so Hobby Box is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 8,101 Sports & Outdoors niches · +11 vs the category median of 47
Market size
$1.1M/yr561K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
17%top-5 click share · 26 brands · 590 sellers

Flapen Score

Hobby Box against its category

The dotted line is the Sports & Outdoors average. Past it, Hobby Box is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hobby Box market on Amazon at a glance

Shoppers on Amazon United States searched for Hobby Box 561K times last year and spent an estimated $1.1M. The top 5 brands take 90% of clicks. Demand peaks in Jun–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 561K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
561K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
1.4%
Market size, estimated
$1.1Ma year
Peak month
June7.7× the quietest month
Top search term
hobby box111K searches a year

02 · Price

A sale here is worth $139.21.

Listings sell for $139.21 on average, from $6.22 to $1730.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $139.21 that is $0 to $14K a year per listing.

Average price
$139.21above the $15 to $100 sweet spot
Price range
$6.22–$1730.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #207 within Sports Souvenirs. It carries 1,048 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
73%
Out of stock, average day
11.5%
Average rank
#207in Sports Souvenirs
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
1,048per listing
Listings tracked
150

04 · Newcomers

82 of last year's 100 launches cleared the first-year sales bar.

100 products launched here in the last 12 months. 82 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
100
Successful launches
82Amazon's first-year sales bar
Average brand age
37 months

Products

Top Hobby Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

590

Top-5 brand share

90%

Top 20: 98%

Top-5 click share

17%

Top 20: 38%

Open market

9%

  • Brand 138%
  • Brand 228%
  • Brand 318%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (20 brands, 9%)

Demand

Hobby Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Hobby Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hobby box111K/yr
  • panini prizm69K/yr
  • trading card65K/yr
  • topps hobby box61K/yr
  • baseball hobby box43K/yr
  • mega box40K/yr
  • collectible cards20K/yr
  • topps baseball hobby box19K/yr
  • baseball cards hobby box21K/yr
  • sports cards hobby box clearance13K/yr

Reviews and returns

What reviews say buyers love and hate about Hobby Box

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Collectibles”
33%of negative reviews mention “Value For Money”
0.5%of orders come back
“Waste of money”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hobby Box questions

Answered from the same tracked data.