hip thrust machine
Worth a lookShows a thin review moat (175 avg reviews), but weak search conversion (0.8%) keeps it on the watch list.
Review moat
Great174.91avg incumbent reviews — the moat a new listing must climb
Brand share
Great51%top-5 brand share — no brand owns this niche
Market size
Great$1.0M$1.0M/yr · 707K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 6% kills the launch gate
Avg price
Okay$188.13avg listing price — sweet spot $15–$100
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Price range
Bad$14.33–$525.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, hip thrust machine is a $1.0M/yr Amazon United States market (707K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $1.1M–$1.5M
- units × avg price
- Launch success
- 50%
- 11 of 22 new (360d)
- Conversion rate
- 0.8%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 96%
- Out of stock
- 15.8%
- Avg brand age
- 30 months
- Avg seller age
- 173 days
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
35 rising
Sellers
38
Top-5 brand share
51%
Top 20: 86%
Top-5 click share
44%
Top 20: 76%
Open market
45%
- JELENS16%
- BootySprout13%
- GMWD8%
- Lifepro8%
- Goimu5%
- JFHID5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JELENS Hip Thrust Machine 800LB Glute Bridge Machine with Weight Holder Heavy Duty Plate-Loaded Butt Workout Equipment Glute Trainer for Home Gym (Red Hip Thrust Machine)
JELENS$428.392.0★1 rev
BootySprout Hip Thrust Machine for High Resistance Glute Training - Home Gym Workout - Comes with 45 90 and 135 Lbs of Resistance - Black
BootySprout$135.364.4★402 rev
Lifepro Hip Thrust Machine Adjustable Glutes Workout Equipment for Home GluteBlast Foldable Booty Builder Sissy Squat Machine Thrust Glute Bench Home Gym Glute Workout
Lifepro$142.694.1★628 rev
GMWD Hip Thrust Machine 800 lbs Plate-Loaded Glute Bridge Machine with Weight Holder Heavy Duty Butt Exercise Equipment for Glute Muscles Building and Butt Shaping Adjustable Footboard Red
GMWD$477.834.4★114 rev
JFHID Hip Thrust Machine with Adjustable Footboard 800LBS Plate-Loaded Glute Bridge Machine with Weight Holder Heavy Duty Home Gym Butt Muscle Building and Shaping for Men&Women
JFHID$309.784.0★15 rev
Newest
by launch date
Hip Thrust Machine Hip Thrust Bench with Non-Slip Bottom Surface Multi-Functional Workout Box for Hip Thrust Core & Ab Strength Training Glute Bridge Exercise Machine for Home Gym 17 inch
XVD$69.523 rev
Hip Thrust Machine with Squat Belt Accessories 2 in 1 Heavy Duty Butt Builder for Home Gym Glute Exercise Equipment for Butt Shaping and Muscle Building
HULKFIT$206.160 rev
JELENS HA01 Hip Abductor Machine Abduction Adduction Machine with Adjustable Resistance Plate Loaded Inner and Outer Thigh Trainer for Home Gym Glute and Leg Strength Training
JELENS$484.092 rev
Vanmed 2 in 1 Hip Adduction/ Abduction Machine 8-Level Glute Machine & Thigh Workout Equipment Max. Resistance 136 LBS Compact Leg Exercise Euipment for Women & Men Gray
vanmed$147.870 rev
JELENS Hip Thrust Machine 800LB Glute Bridge Machine with Weight Holder Heavy Duty Plate-Loaded Butt Workout Equipment Glute Trainer for Home Gym (Red Hip Thrust Machine)
JELENS$428.391 rev
Trending
90-day click momentumHip Thrust Machine with Squat Belt Accessories 2 in 1 Heavy Duty Butt Builder for Home Gym Glute Exercise Equipment for Butt Shaping and Muscle Building
HULKFIT$206.160.0★
JELENS Hip Thrust Machine 800LB Glute Bridge Machine with Weight Holder Heavy Duty Plate-Loaded Butt Workout Equipment Glute Trainer for Home Gym (Red Hip Thrust Machine)
JELENS$428.392.0★
Vanmed 2 in 1 Hip Adduction/ Abduction Machine 8-Level Glute Machine & Thigh Workout Equipment Max. Resistance 136 LBS Compact Leg Exercise Euipment for Women & Men Gray
vanmed$147.870.0★
JELENS HA01 Hip Abductor Machine Abduction Adduction Machine with Adjustable Resistance Plate Loaded Inner and Outer Thigh Trainer for Home Gym Glute and Leg Strength Training
JELENS$484.095.0★
Hip Thrust Machine Hip Thrust Bench with Non-Slip Bottom Surface Multi-Functional Workout Box for Hip Thrust Core & Ab Strength Training Glute Bridge Exercise Machine for Home Gym 17 inch
XVD$69.524.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the build quality stands out”
“Great for Daily Exercise”
“Good value”
“easy to move”
“It's extremely comfortable”
“Effective”
“As described”
“Excellent fit”
“Easy to put together very durable I recommend”
“It was easy to assemble”
What buyers complain about
“the instructions to build it were a little rough”
“The directions aren't very clear”
“Broke quickly”
“For me its to big”
“Bad quality”
“Not comfortable at all”
“it is not stable”
“not quite worth the price”
“Straps for the barbell pad broke almost immediately”
“Hard to use”
Top return reasons
Common questions
- Is hip thrust machine profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 45 tracked products. 11 of 22 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the hip thrust machine niche?
- 35 brands and 38 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in hip thrust machine?
- Top complaints mined from reviews: Assembly/Installation, Instructions/User Manual/Troubleshooting, Durability. The return rate is 2.5%.
- When does demand for hip thrust machine peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the hip thrust machine niche?
- Listings span $14.33–$525.57; the average listing price is $188.13 (sweet spot $15–$100). The average incumbent carries 175 reviews — the moat a new listing must climb.
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