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50

hip thrust box

Worth a look

Shows a sweet-spot price point ($83.51 avg), but weak search conversion (1.5%) keeps it on the watch list.

Market size 52Growth 20Conversion 19Competition 46Returns 78Price range 66Avg price 81Brand share 69Review moat 69Quality gap 50

Avg price

Great$83.51

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 6% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Good727.58

avg incumbent reviews — the moat a new listing must climb

Price range

Good$16.87–$142.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$312K

$312K/yr · 251K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, hip thrust box is a $312K/yr Amazon United States market (251K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 50/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

hip thrust box market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$251K–$334K
units × avg price
Launch success
64%
7 of 11 new (360d)
Conversion rate
1.5%
Avg BSR
#203
Page quality
0%
Prime
50%
Sponsored
92%
Out of stock
14.9%
Avg brand age
31 months
Avg seller age
194 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

26

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

32%

  • WARMOUNTS28%
  • ukia19%
  • Gxmmat6%
  • HANDBODE5%
  • WINDFOOT5%
  • JZHLLA5%

Demand & seasonality

Weekly Amazon search volume, last 95 weeks — -9.8% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.8×

Top hip thrust box search terms

  • hip thrust bench170K/yr
  • hip thrust box31K/yr
  • glute bench15K/yr
  • hip trust bench7K/yr
  • hip thrust block4K/yr
  • bc strength glute bench4K/yr
  • glute builder box4K/yr
  • hip thrust bench pad5K/yr
  • glute bridge bench3K/yr
  • bench for hip thrusts4K/yr
All search terms

Top hip thrust box products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$16K10%$31K15%$47K20%$62K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

What buyers say about hip thrust box

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“The build quality is impressive”

Value For Money15%

“worth every penny”

Exercise/Sports Suitability7%

“Great for workouts”

Ease Of Use6%

“easy to move around”

Size-Overall5%

“Fits perfectly”

Advertised Vs Actual Product4%

“Works as described”

Adjustability/Rotatability/Reclining4%

“Easy to adjust”

Comfort-Overall4%

“Sturdy and comfortable”

Durability4%

“Very durable”

Weight Light3%

“Light and easy to move around”

What buyers complain about

Size-Overall19%

“very short”

Strength9%

“This is the weakest”

Quality-Overall7%

“Low quality”

Durability4%

“After about 3 weeks of use”

Balance/Stability3%

“makes balance harder to maintain”

Value For Money3%

“can't justify the cost”

Instructions/User Manual/Troubleshooting3%

“because the assembly instructions are kind of a joke”

Flexibility2%

“The middle does tend bend a little bit when setting up to perform certain exercises”

Comfort-Overall2%

“it's very uncomfortable”

Cushion2%

“was it could use just a little more padding”

Top return reasons

Size-Overall28%
Value For Money13%
Advertised Vs Actual Product8%
Strength7%
Balance/Stability5%
Defective Material/Parts5%
Quality-Overall4%
Functionality-Overall4%
Comfort-Overall3%
Cushion2%

Common questions

Is hip thrust box profitable to sell on Amazon United States?
The niche generates $312K/yr across 26 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the hip thrust box niche?
20 brands and 26 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in hip thrust box?
Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.9%.
When does demand for hip thrust box peak?
Demand peaks in Apr–May–Jun; the busiest month runs 2.8× the quietest.
What does it cost to enter the hip thrust box niche?
Listings span $16.87–$142.69; the average listing price is $83.51 (sweet spot $15–$100). The average incumbent carries 728 reviews — the moat a new listing must climb.