Hip Circle Band
FailDemand is soft, at -77.3% this quarter, so Hip Circle Band is a Fail.
- Flapen Score
- 48 / 100Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 4748
- Market size
- $341K/yr441K searches / yr
- 90-day growth
- -77.3%search demand this quarter
- Competition
- 56%top-5 click share · 17 brands · 29 sellers
Flapen Score
Hip Circle Band against its category
The dotted line is the Sports & Outdoors average. Past it, Hip Circle Band is stronger. Inside it, weaker.
Market
The Hip Circle Band market on Amazon at a glance
Shoppers on Amazon United States searched for Hip Circle Band 441K times last year and spent an estimated $341K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 441K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -77.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $341K a year.
- Searches, last 12 months
- 441K
- Growth, 90 days vs prior 90
- -77.3%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $341Ka year
- Peak month
- February5.7× the quietest month
- Top search term
- home pilates kit190K searches a year
02 · Price
A sale here is worth $32.49.
Listings sell for $32.49 on average, from $14.96 to $58.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $32.49 that is $3K to $8K a year per listing.
- Average price
- $32.49inside the $15 to $100 sweet spot
- Price range
- $14.96–$58.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #24 within Pilates. It carries 571 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #24in Pilates
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 571per listing
- Listings tracked
- 26
04 · Newcomers
15 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Hip Circle Band products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
29
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
56%
Top 20: 91%
Open market
27%
- Brand 130%
- Brand 221%
- Brand 37%
- Brand 46%
- Brand 54%
- Brand 64%
Demand
Hip Circle Band search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 5.7×
Search terms
Top Hip Circle Band search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- home pilates kit190K/yr
- pilates starter kit for women30K/yr
- pilates essential kit63K/yr
- pilates essentials kit for women105K/yr
- pilates essentials kit9K/yr
- betterme pilates kit13K/yr
- pilates kit for home workouts women30K/yr
- better me pilates set3K/yr
Reviews and returns
What reviews say buyers love and hate about Hip Circle Band
We read the reviews and the return reasons for every product selling here.
“Really cheap quality product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hip Circle Band questions
Answered from the same tracked data.